Got a call from Jayme at Consumer Base offering their email marketing services to drive some business. We purchased 10,000 email addresses which they said they would send for us. I didn't read the complaints online about Consumer Base until after the contract had been signed (Sigh). The campaign was a total bust. Results showed 113 "Estimated Opens", out of 10,908 emails deployed. Out of the 113 opens, 27 actually clicked and went to our web site. That's 27 out of 10,908, a whopping. 24%.
We are running a hunting apparel sale and have had really good responses from our other mailings. I assigned a different coupon code to this promotion so I would be able to track sales. To date, Consumer Base has generated ZERO sales. What a TOTAL waste of money. Looks like the other complaints are justified. I complained and received this response. I have to laugh at the part that says, "We are unable to guarantee the conversion rate". Seems like 0% is common with them...
What we are trying to do with email based marketing is to drive the traffic to your site hoping to help the increase of your ROI. However, just as it is the case with every and any advertisement technique we are not able to guarantee the conversion rate, in other words, we can bring a visitor to your site but we cannot make him/her purchase your products or services. One should be aware that there are many factors that will influence a conversion rate, such as the content of the webpage that the email deployment recipient has been sent to, an incentive offered for anybody who makes a purchase or leaves his/her information, the overall content and the setup on the website (if it is an easy site to navigate through, get all the info etc).
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