Freshaddress is a scam company claiming they can append optin email address to your postal
Database. Does 'e-marketing'/ 'email appending' of all sorts, unfortunately including unsolicited bulk e-mail, e-pending/appending address acquisition, list sales, mailshots and all that realm of abuse vectors. Spams to advertise its own marketing services. Uses fake names in the spam, but generally sends from its own dedicated IPs, but uses USA and UK mail drops. Uses many aliases, both business names and personal names.
In B2B space no one will be interested in receiving junk newsletters, spam email
Marketing letters on their business email address. And they charge the highest rate in the
Industry upto $1 per email. Most of us receive unwanted emails (spam) even if we don't provide our email addresses to a third party. Some of you may know that many free email services sell their email addresses to various marketing companies. Therefore we can't believe on the guarantees of these Freshaddress optin email appending service and freshaddress buy email from this companies and say they got optin email dtabase of 105 million. As far as I know, some companies and individuals pay less attention to the emails they receive from free email services addresses as they experience that most of them are spam. Emailappending don't work because, if perceived as spam by recipients and tagged as such, they can trigger ISP spam blocking systems. The opt-in only thing is certainly something that many folks are doing to mitigate the negative effects. It's still a problem because many recipients will still click the Junk button.
Acorrding to DMA, A marketer should not sell, rent, transfer or exchange an appended e-mail address of a consumer unless it first offers notice and choice to the consumer. All messages to an e-mail appended address should include a notice and choice to continue to communicate via e-mail. For the record, this address was set up in an editor's kid's name to test what would happen if we opted into a co-registration database or two and then attempted to opt out of all the resulting e-mail. The address has never been associated with a single monetary transaction.
Trapped Between Abusers and Accusers, It's A Spam Sandwich!
This week was dominated by SPAM issues for me. I alternate between stunned and complacent over SPAM I receive each day. One day my delete-key-trigger-finger works in rapid bursts to clear the inbox. The next day brings a new barrage and I fume as the HTML SPAM emails launch web browser windows automatically that can't be closed without opening more windows.
Despite this success and growing popularity, email append does have its detractors. Critics question the ethics of the practice and believe it's a violation of the implied trust between a nonprofit and its supporters. A few even consider it such an invasion of donor's privacy, it should be thought of as borderline spam.
Detractors aren't swayed by the DMA's endorsement. While they might agree email appending follows the "letter of the law, " it violates the practical intent, i.E. The "spirit of the law" for which it was created.
Detractors argue that an individual who completed an online survey or took some other Internet-based action, and provided some sort of consent to receive third-party offers, really didn't understand the ramifications of this consent.
Indeed, there is some validity to this Argument. While completing her online survey to receive a ton of money-saving coupons, Mrs. Jones in Heartland, USA likely didn't realize that by "agreeing to receive third-party offers, " she'd some day receive an email from the organization to which she made a $10 direct mail donation.
As the time periods widen between the consent, the donation and the Welcome Emails, the worse the transgression, critics proclaim. At some point, they maintain, this email contact with the donor is no different than unsolicited email, one step closer to spam designation.
Append supporters vehemently disagree. To them, consent is consent, period. For the most part, they're right. Almost all third-party email communication is based on the exact type of consent on which email append bases are built. They logically conclude that if you're not a fan of email appending, you can't be a fan of any other type of third-party email activity either; email rentals, co-registration, etc.in fact, sup porters preach, that email appending is more legitimate because the email is sent to a known donor of the organization, not a cold prospect.
Some critics might concede this point, but ask: "Fine, you follow proper procedure and adhered to CAN-SPAM regulation when it comes to individual email matches. However, you don't have relationships with other individuals within the household. You shouldn't be appending email addresses at the household level."
Disadvantages of Email Marketing
In my experience, the main disadvantages of Email marketing evident are:
Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these.
Beware of Freshaddress and the optin email appending services as no one will give permission to receive spam/junk promotional iteam online.
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