One evening in June, we answered a knock on the door to find a person named Russ Morton of Perfection Roofing and Siding in Victoria, BC. Mr. Morton indicated he was in our neighbourhood for a roofing job, and was taking the opportunity to approach possible new customers based on the state of their roofs as visible from the street.
During the twenty-minute sales pitch, Mr. Morton employed the word retard at least five times in reference to other local roofing contractors and their employees. His point was apparently that in Victoria, his company is the only one qualified to install a particular brand of roofing material. Whenever a company must resort to insulting their competition with abusive and inappropriate language, it raises a red flag in regards to the competence of their own business.
As a result, this conversation did not sit well with us, so the following day, we called Mr.
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