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Primerica Reviews & Complaints

Primerica, Inc. is a Duluth, Georgia financial services company listed on the NYSE that sells term life insurance, mutual funds and other products through independent, life-licensed representatives. Below: the company's own contacts for policy changes, cancellations, death claims and sales-force fee questions, the regulatory history of its broker-dealer PFS Investments Inc. on FINRA BrokerCheck, BBB and Trustpilot figures, and where to escalate a complaint.

REVIEWS & COMPLAINTS282on USAComplaints · none in last 3 yrs · latest 2013
PHONE1-800-257-4725Life insurance client service
WEBSITEprimerica.com
PROFILE CHECKED2026-11-02
Submit a Complaint Read reviews & complaints ↓ Call 1-800-257-4725 Official website ↗
VERIFIED

Contacts

Customer service & general contact

Cancel, billing & returns

Show all 14 contacts

Cancel, billing & returns (continued)

Account & login

Fax & written correspondence

  • Life insurance claims fax (Claims Department)(470) 564-7662

Other contacts

VERIFIED

Locations

  • Mailing address1 Primerica Parkway Primerica Life Insurance Company (policy correspondence; include 10-digit policy number) Duluth GA 30099
  • Mailing address1 Primerica Parkway Attn: Claims Department, Primerica Life Insurance Company (death claims) Duluth GA 30099-0001
EDITORIAL

Primerica: how to cancel a policy, make a claim, ask about fees or complain

The routes below are the ones Primerica lists on its own contact and claims pages for the U.S., Puerto Rico and Guam. Whatever the problem, write down the date, the number you called and the name of the person you spoke with, and keep copies of anything you send.

  • Cancel or change a life insurance policy (U.S.): call 1-800-257-4725 (general policy information, policy changes and cancellations) or email [email protected]. Put your 10-digit policy number on all correspondence, as the company asks; written mail goes to Primerica Life Insurance Company (or National Benefit Life in New York), 1 Primerica Parkway, Duluth, GA 30099. Ask for written confirmation of the cancellation and the date premiums stop. Do not stop the bank draft on your own before Primerica confirms the cancellation: stopping a payment does not cancel the contract behind it, so cancel with the insurer first and deal with any later drafts afterwards. If you are replacing the policy, keep paying it until the new policy has been issued and you have read it; a gap can leave you without coverage. If premiums are still drafted from your bank account after the confirmed cancellation date, tell your bank you have revoked the authorization, ask about a stop-payment order, and report the debits as unauthorized; under the federal Electronic Fund Transfer Act rules, report them within 60 days after the statement that shows them is sent.
  • Changing a beneficiary: a change counts only once the insurer has processed it. If Primerica asks for more paperwork, send it and keep proof; an unfinished change can leave the death benefit to the old beneficiary or end up in court.
  • Life insurance death claims: call 1-888-893-9858, 8 a.m. to 5 p.m. ET, Monday to Friday, to report the death; a claims specialist assigns a claim number. Then send the claim form (linked from Primerica's 'How to Start a Life Insurance Death Claim' page) with a certified death certificate, a copy of each beneficiary's state or federal ID and any other documents requested, to Primerica Life Insurance Company, Attn: Claims Department, 1 Primerica Parkway, Duluth, GA 30099-0001, or by fax to (470) 564-7662. Claims email: [email protected].
  • Mutual funds and annuities: for American Century Investments, American Funds, Amundi US, Fidelity Advisor Funds, Franklin Templeton Investments, Invesco, Nuveen and Putnam Investments, the contact page lists 'Customer Service Center 1-800-544-5445' and says price, dividend and account information is available 24 hours a day through an automated telephone system or at shareholder.primerica.com. For all other mutual funds it says to contact the fund company's customer service center (the number is in the fund prospectus). For annuities it lists each carrier's own customer service number (for example Brighthouse Financial 888-243-1932 and Corebridge Financial 800-445-7862). In both cases it says that, if the fund or annuity company cannot help, you should contact your PFS Investments registered representative. Lifetime Investment Program (managed account) questions go to Primerica Advisors Client Service at 833-786-0550.
  • Fees charged to sales-force members: the contact page says new members with questions about Independent Business Application (IBA) fees should refer to the Basic Agreement pages in their IBA, and lists [email protected] for IBA fee inquiries and [email protected] for Primerica Online (POL) fees. Keep your signed IBA and the receipts for any payment. If you paid by card and dispute a charge, the Fair Credit Billing Act gives you 60 days from the date the first statement showing the charge was sent to dispute it in writing with your card issuer.
  • Loans: the contact page lists 1-800-283-7918 (S.M.A.R.T. Loan / Primerica H.O.M.E. Loan Program) for servicing of an existing loan, and says written loan inquiries go to Primerica, Attn: Consumer Relations Department, 1 Primerica Parkway, Duluth, Georgia 30099-0001.
  • Recruiting contacts you did not expect: the contact page lists [email protected] for questions about recruiting contacts by a Primerica representative.
  • Free-look and refund terms: the free-look period (the window after delivery in which a new policy can be returned for a refund of premium) is set by state law and stated in the policy itself; check your policy rather than relying on a representative's summary.
  • Outside the company: life insurance complaints go to your state department of insurance (Primerica Life is domiciled in Tennessee and National Benefit Life in New York, but your own state's department takes complaints from its residents). Complaints about mutual funds, annuities or a PFS Investments representative go to FINRA's Investor Complaint Center or your state securities regulator. Mortgage and loan complaints can go to the CFPB. Deceptive recruiting or earnings claims can be reported to the FTC at ReportFraud.ftc.gov and to your state attorney general; BBB also accepts complaints.

Primerica describes its representatives as independent contractors; its FAQ says life-licensed representatives are agents of certain affiliated Primerica companies. If your complaint is about what a particular representative said or did, name the representative and the office in writing to the company and to the regulator. You can look up a securities-licensed representative's record on FINRA BrokerCheck.

EDITORIAL

Is Primerica Legitimate?

Legal name
Primerica, Inc.
Founded
1977
Business type
Publicly traded U.S. financial services holding company (term life insurance, mutual funds and other products sold through an independent sales force)
Website
primerica.comSource: Primerica contact page, checked 2026-11-02

Primerica, Inc. is a publicly traded company that files annual and quarterly reports with the SEC (CIK 1475922). Its U.S. term life policies are issued by Primerica Life Insurance Company, or by National Benefit Life Insurance Company in New York, and its securities are sold through PFS Investments Inc., a FINRA-registered broker-dealer (CRD 10111). On February 26, 2026 AM Best affirmed the A+ (Superior) financial strength rating of Primerica Life Insurance Company and its affiliates, including National Benefit Life. Its 10-K for fiscal 2025 says the company did not believe any pending legal proceeding had to be disclosed in that report, and describes disputes and regulatory inquiries as arising in the normal course of business.

There is another side. The SEC, FINRA and state securities regulators have fined or censured PFS Investments Inc. over the years, mostly for supervision failures (details in the next section), and consumers and former representatives have posted complaints about recruiting practices, sign-up fees and policy handling. A representative is an independent contractor paid by commission, and representatives higher in a sales organization also share in the business of the people below them, so check any recommendation against the written policy or prospectus, and ask for fees in writing before you pay.

EXTERNAL SOURCE

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

BBBComplaints in the last 3 years
140 reviews · 233 complaints · BBB business grade A+ · average customer rating 2.7 / 5
TrustpilotAll reviews on the Trustpilot page
68 reviews · TrustScore 2.5 / 5
CONSUMER ALLEGATION

Reviews & Complaints on USAComplaints

USAComplaints currently maintains 282 historical complaints about Primerica, published between 1999 and 2013. No approved complaints have been published on this site during the last three years. For a current reputation snapshot, see the independent sources on this page.

Show 15 more on this page
EDITORIAL

Complaint Themes

recruiting / job-interview approach, seminar or sign-up feelife insurance policy, premium or cancellationrefund requestcommission or pay not receivedpositive or defending comment about the company

Themes summarize what people write about most often. One complaint can touch several themes, and some complaints (a positive report, or one later retracted by its author) fit none, so themes are not a count of complaints.

Had an experience with Primerica? Tell other people what happened.

Submit a Complaint
EDITORIAL

Complaints about Primerica: what consumers and former representatives report

Complaints on usacomplaints.com. 282 published complaint reports are linked to this profile. They name Primerica or a variant (Primerica Financial Services, Primerica Life Insurance Company, PFS, and misspellings), were written by individual visitors between 1999 and 2013, and are unverified; many pre-date the 2010 separation from Citigroup. Most describe the recruiting approach: a job interview or seminar invitation that turned out to be a pitch to join the sales force, the sign-up fee (writers mention $99 or $199) and comparisons with pyramid or multi-level marketing schemes. Smaller groups concern life insurance premiums, bank drafts and cancellations, refund requests, and commissions or pay that former representatives say they did not receive. Some posts defend the company. Separately, some visitors have reported receiving a lottery-prize letter with a check that names Primerica Life Insurance Company; the writers describe it as an unexpected mailing. The FTC warns that prize letters enclosing a check are a common fake-check fraud aimed at the recipient: do not deposit such a check or send any money back, and report the letter at ReportFraud.ftc.gov.

BBB. Primerica, Inc. in Duluth, GA is BBB-accredited, with an accreditation date of January 1, 1980 on its BBB profile, and has an A+ rating. The profile shows 233 complaints in the last 3 years and 63 in the last 12 months, and a customer-review average of 2.7 out of 5 from 140 reviews. These counts change daily, and BBB does not verify the allegations in complaints. The letter rating reflects how BBB assesses the business, including complaint handling; the review average reflects reviewers' experiences. They are different measures.

Trustpilot. The Trustpilot page for www.primerica.com, which the company has claimed, shows a TrustScore of 2.5 from 68 reviews. Trustpilot does not fact-check reviews.

EDITORIAL

Regulatory actions against PFS Investments Inc., Primerica's broker-dealer

The FINRA BrokerCheck report for PFS Investments Inc. (CRD 10111; the company's broker-dealer and registered investment adviser, which markets advisory services as Primerica Advisors) shows 23 regulatory-event disclosures, 2 arbitration disclosures and 2 bond disclosures. These are the firm's securities subsidiary, not the life insurance underwriter, and BrokerCheck reproduces each regulator's or the firm's description. The most recent ones, as the report states them:

  • Arizona Corporation Commission, docket S-21404A-26-0232 (initiated June 8, 2026; resolved by consent July 14, 2026): cited A.R.S. section 44-1961(A)(12); sanctions: cease and desist and a $5,000 administrative penalty. The firm's statement says it consented to an order for failure to reasonably supervise registered representatives and paid $5,000 on July 16, 2026.
  • FINRA, AWC no. 2020068652701 (August 14, 2025): without admitting or denying the findings, the firm consented to findings that it failed to maintain a system reasonably designed to supervise the application of sales-charge waivers and fee rebates through mutual-fund rights of reinstatement; the report states customers paid $710,738.55 in excess sales charges and fees. Sanctions: censure and restitution of $710,738.55 plus interest to affected customers.
  • FINRA, AWC no. 2022074939304 (July 12, 2024): without admitting or denying the findings, the firm consented to findings that it failed to enforce its supervisory system regarding an outside business activity of three registered representatives; censured and fined $60,000. The BrokerCheck report records the payment twice: the firm's entry says '$60,000.00 fine paid by PFSI on 8/6/2024', while the regulator's entry says the fine was 'paid in full on August 7, 2024'.
  • Maine Office of Securities (consent agreement, August 7, 2023): a $2,500 civil fine; the firm's entry says the agreement concerned not complying with an order on resuming on-site broker-dealer inspections of its Maine branch offices. Puerto Rico OCIF (order dated March 20, 2023) assessed a $2,000 fine for allegedly not filing certain reports; the firm says the fine was waived after discussions, and BrokerCheck records notice of the waiver on January 16, 2024.
  • Massachusetts Securities Division, R-2019-0095 (consent, November 26, 2019): allegation 'unregistered activity'; cease and desist, censure and a $75,000 fine, with undertakings to register employees and supervisors who meet the Massachusetts definition of an agent.

Older entries on the same report include a Nevada Securities Division consent order (resolved June 28, 2013; $9,000 fine and $40,000 reimbursement of the Division's costs; the order text refers to the firm not having a procedure requiring representatives to disclose compensation from outside motivational speakers at seminars that representatives must pay to attend), FINRA/NASD AWCs in 2004 ($450,000, late Form U4/U5 amendments), 2010 ($35,000), and 2012 ($100,000), and an SEC administrative order of July 28, 1998 ($175,000 and censure; the firm neither admitted nor denied findings that it failed reasonably to supervise four registered representatives). BrokerCheck lists additional state and NASD matters from 1988 to 2006. One 2010 FINRA matter (case 2008015413101, $35,000 fine) appears as two of the 23 entries, so they cover 22 distinct matters. All of the matters listed above are marked final. The two arbitration disclosures are customer cases with awards against the firm: an NASD case filed in 2004 (award of $200,625, later vacated in whole or in part) and a FINRA case filed in 2009 (award of $477,867.12 in January 2011).

Read the rest of this section

Self-regulatory inquiry (not a government action). On January 20, 2021, the Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs published a release on an inquiry into business-opportunity income and lifestyle claims made by Primerica, Inc. and its salesforce, which an advocacy group (NGO) had brought to DSSRC. The release says Primerica removed or significantly modified the claims in question, that it 'acted in good faith throughout the inquiry process', and that it 'agreed to continue its ongoing efforts to enhance its compliance policies and procedures'. The challenged material was mainly social media posts by representatives with earnings and lifestyle claims, such as references to financial freedom and luxury vacations. Primerica told DSSRC that its policies prohibit untruthful or misleading earnings or lifestyle claims.

Court cases. Primerica Life Insurance Company regularly appears in federal court as the plaintiff in interpleader cases, in which a life insurer facing competing claims to the same death benefit asks the court to decide who gets paid. In one example (Primerica Life Insurance Co. v. Woodall, U.S. Court of Appeals for the Eighth Circuit, No. 19-2399, 2020, and the later appeal by the widow, No. 21-1263, 2022), a policyholder filled in a change form to name his new wife as beneficiary in place of his ex-wife, but also completed the form's name-change section by mistake; Primerica asked him for more information and he never replied. After his death both women claimed the benefit. The district court awarded the benefit to the widow and dismissed her breach-of-contract claim against Primerica. In 2020 the Eighth Circuit sent that claim back to decide whether Primerica's own conduct barred it from using interpleader; the district court again ruled for Primerica, finding that Primerica's missteps contributed to the dispute but that there was no evidence of bad faith, and on July 1, 2022 the Eighth Circuit affirmed. In a separate state-court matter brought by Primerica Financial Services, LLC against a competing broker-dealer, the Court of Appeals of Georgia ruled on October 14, 2026 (see the court cases section). Primerica's 10-Q for the quarter ended June 30, 2026 says it does not believe any pending legal proceeding to which it or its subsidiaries is a party has to be disclosed in that report.

PUBLIC RECORD

Court & Public Records

Osaic Wealth, Inc. et al. v. Primerica Financial Services, LLC

Appeal decided

Court of Appeals of Georgia (appeal from the Superior Court of Gwinnett County)Docket A26A1288Source ↗

Appeal decided — see outcome

Primerica Financial Services, LLC (PFS) sued Osaic Wealth, Inc. and Legacy Investment Advisors and Wealth Management, LLC in the Superior Court of Gwinnett County on November 3, 2025, alleging that the defendants raided its office in Hurricane, West Virginia, from which a six-person team of independent-contractor representatives had moved to Osaic, and misused its confidential information. These are PFS's allegations. In December 2025 the trial court granted PFS an injunction and expedited discovery. On October 14, 2026 the Court of Appeals vacated that ruling and remanded the case with direction, so that the trial court explains the basis for the injunction and for its handling of the defendants' motion to compel FINRA arbitration. The decision is procedural: it made no finding on whether PFS's allegations are true. After the ruling, an Osaic spokesperson told the trade publication AdvisorHub that there was never any evidence that Osaic or Legacy took client information from Primerica.

EDITORIAL

Who Primerica is and how it sells

Primerica, Inc. is a Delaware corporation incorporated in October 2009 and listed on the New York Stock Exchange (NYSE: PRI), headquartered at 1 Primerica Parkway, Duluth, Georgia. Its Form 10-K for fiscal 2025 says its businesses were transferred to it by Citigroup on April 1, 2010, in a reorganization in which it completed an initial public offering in April 2010. Its own site traces the business to 1977, when it began promoting the "buy term and invest the difference" approach. Older complaints that call the company 'a member of Citigroup' or 'Primerica-Citigroup' date from before the 2010 reorganization.

According to the 10-K, it operates in the U.S. through three principal entities: Primerica Financial Services, LLC (general agency and marketing company), Primerica Life Insurance Company (life underwriting company, domiciled in Tennessee, with a New York subsidiary, National Benefit Life Insurance Company) and PFS Investments Inc. (broker-dealer and registered investment adviser). It states that it had 151,524 life insurance-licensed independent sales representatives as of December 31, 2025, insured over 5.5 million lives and had approximately 3.1 million client investment accounts. Its later 10-Q for the period ended June 30, 2026 reports 148,612 life-licensed independent sales representatives at that date and says the number was lower than at December 31, 2025 'as the number of new life-licensed representatives did not keep pace with the level of agent non-renewal and termination activity'.

Read the rest of this section

Recruits and licensed representatives, as the company reports them. The 10-K defines 'new recruits' as individuals who submitted an independent business application 'together with payment of the nominal fee to commence their pre-licensing training'. For 2025 its table shows 358,316 new recruits and 48,722 newly life insurance-licensed independent sales representatives. For the six months ended June 30, 2026 the 10-Q shows 166,563 new recruits and 21,589 new life-licensed representatives. A recruit becomes a licensed representative only after the pre-licensing course and the state exam; the 10-K says completing the applications, coursework and examinations takes approximately three months.

Commission advances and chargebacks. The 10-K says commissions are paid as advances and that 'If premium payments are not made by the client and the policy terminates, any outstanding advance commission is charged back to the independent sales representative', that the chargeback 'only occurs in the first year of a policy', and that representatives and 'representatives above them in their sales organizations are contractually obligated to repay us any commission advances that are ultimately not earned'. It also says the company holds back a portion of commissions as a reserve (deferred compensation account commissions) from which chargebacks may be recovered.

The 10-K says new independent sales representatives are recruited by existing representatives, that the company 'experience[s] a high rate of turnover among part-time independent sales representatives', and that representatives are independent contractors. It also lists monthly subscription fees from representatives for access to Primerica Online (POL) among its revenues. Primerica's FAQ lists the products representatives offer: term life insurance, mutual funds, annuities, managed accounts, auto and homeowners insurance, pre-paid legal services, mortgage solutions and identity theft protection, with availability depending on the state and on each representative's licenses.

VERIFIED

Company Relationships

  • Affiliated withPrimerica Life Insurance Company
  • Affiliated withPFS Investments Inc.
  • Affiliated withPrimerica Financial Services, LLC
  • Affiliated withNational Benefit Life Insurance Company
EDITORIAL

Frequently Asked Questions

How do I cancel a Primerica life insurance policy?

Call Primerica's client service line at 1-800-257-4725 or email [email protected], and confirm in writing. Mail goes to Primerica Life Insurance Company (National Benefit Life in New York), 1 Primerica Parkway, Duluth, GA 30099, with your 10-digit policy number on every page. Ask for written confirmation of the cancellation date, and do not stop the bank draft before you have it: stopping a payment does not cancel the policy. If you are replacing the policy, keep it in force until the new one has been issued. If premiums keep being drafted after the confirmed cancellation date, tell your bank to stop the payments, report the debits as unauthorized within 60 days of the statement, and complain to your state insurance department.

Who owns Primerica?

Primerica, Inc. is a public company owned by its shareholders; its stock trades on the New York Stock Exchange under the symbol PRI. It is the parent of the companies a customer deals with: Primerica Life Insurance Company (and National Benefit Life in New York), PFS Investments Inc. and Primerica Financial Services, LLC. For the earlier link to Citigroup, see the next question.

Is Primerica a pyramid scheme or multi-level marketing company?

Many people who posted complaints here used those words. Primerica's SEC filing describes a model in which independent sales representatives recruit new representatives and become part of their recruiter's sales organization, and says laws prohibiting pyramid schemes and earnings misrepresentations are among those that could apply to its distribution model. The 10-K also gives the company's position: it says it has not been and is not currently subject to business opportunity laws because the amounts new representatives pay it are below the minimum thresholds in many state statutes and 'are not fees paid for the right to participate in a business, but rather are for bona fide expenses such as state-required insurance examinations and pre-licensing training', and that it does not believe the FTC's Business Opportunity Rule applies to it; the same section warns that a governmental agency or court could disagree. Primerica's own site presents the business as financial education and product sales. In 2021 a direct-selling industry self-regulator, DSSRC, reviewed earnings and lifestyle claims by Primerica representatives on social media, and Primerica removed or modified them. Before joining any business like this, read the 10-K section on the independent sales force and the FTC's guidance on multi-level marketing, and ask how much representatives typically earn after expenses.

Does it cost money to join Primerica as a representative?

There are fees. Primerica's contact page refers new sales-force members to the Basic Agreement pages of their Independent Business Application (IBA) for IBA fees and has separate email addresses for IBA fee inquiries ([email protected]) and Primerica Online (POL) fees ([email protected]). The company's 10-K defines a new recruit as someone who submitted an IBA with a nominal fee to start pre-licensing training, lists monthly POL subscription fees from representatives among its revenues, and says these payments are for 'bona fide expenses such as state-required insurance examinations and pre-licensing training', not for the right to join a business. Complaints posted on this site mention a $99 or $199 sign-up payment and a monthly charge of about $25; those amounts come from the writers, not from Primerica. The fee terms that apply to you are in the IBA you signed.

What regulatory actions involve Primerica?

The regulatory actions listed on FINRA BrokerCheck involve Primerica's securities subsidiary, PFS Investments Inc. (CRD 10111), not its life insurer. The report lists 23 regulatory-event entries covering 22 distinct matters, all final, including an Arizona consent order resolved July 14, 2026 with a $5,000 penalty for failure to reasonably supervise representatives, a FINRA settlement of August 14, 2025 ordering restitution of $710,738.55 plus interest for excess mutual-fund sales charges, a FINRA settlement of July 12, 2024 with a $60,000 fine, and a Massachusetts consent order of November 26, 2019 with a $75,000 fine. In the FINRA settlements the firm neither admitted nor denied the findings.

How many complaints does Primerica have on BBB?

The BBB profile for Primerica, Inc. in Duluth, GA shows 233 complaints in the last 3 years and 63 in the last 12 months, an A+ rating, BBB accreditation since January 1, 1980, and a customer-review average of 2.7 out of 5 from 140 reviews. The counts change daily, and BBB does not verify the allegations in complaints. You can file a complaint with BBB from the same profile.

How do I file a Primerica life insurance claim?

Call 1-888-893-9858, 8 a.m. to 5 p.m. ET, Monday to Friday, to report the death; a claims specialist assigns a claim number. Then send the claim form from Primerica's 'How to Start a Life Insurance Death Claim' page with a certified death certificate, a copy of each beneficiary's state or federal ID and any other documents requested, to Primerica Life Insurance Company, Attn: Claims Department, 1 Primerica Parkway, Duluth, GA 30099-0001, or fax (470) 564-7662. The claims email for the U.S., New York, Puerto Rico and Guam is [email protected]. If two people claim the same benefit, the insurer may ask a court to decide who is paid.

What products does Primerica sell, and who underwrites them?

Primerica's FAQ says representatives offer term life insurance, mutual funds, annuities, managed accounts, auto and homeowners insurance, pre-paid legal services, mortgage solutions and identity theft protection; not every product is available in every state. Term life is underwritten by Primerica Life Insurance Company, or by National Benefit Life Insurance Company in New York. Securities are offered by PFS Investments Inc. Mutual funds and annuities come from outside fund and insurance companies, which service the accounts themselves.

Why do older complaints mention Citigroup?

Primerica was part of Citigroup until Citigroup transferred its businesses to Primerica, Inc. on April 1, 2010, per the company's 10-K. Posts from before that date often call it 'a member of Citigroup'.