Independent profile. Not owned, sponsored or endorsed by Heartland Road Show.

Heartland Road Show Reviews & Complaints

Heartland Road Show is the name of traveling buying events that stay in an area for four to five days, where Roadshow Concepts, LLC d/b/a Heartland Roadshow of Oak Brook, Illinois, buys gold, silver, coins, watches and estate items and pays by check on the spot. The business is BBB Accredited with an A+ rating; BBB shows 35 complaints in the last 3 years, and the complaints it displays describe offers sellers considered far below other buyers' quotes, receipts that did not list each item, requests to get items back after a sale, and unwanted mailers. The company writes its name as one word, Heartland Roadshow; its licensing page spells the operator Road Show Concepts, LLC.

REVIEWS & COMPLAINTS9on USAComplaints · 7 in last 3 yrs
WEBSITEheartlandroadshow.com
HEADQUARTERSOak Brook, IL
PROFILE CHECKED2026-10-27
Submit a Complaint Read reviews & complaints ↓ Official website ↗

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VERIFIED

Locations

  • Headquarters1415 W 22nd St, Suite 950 Oak Brook IL 60523
EDITORIAL

Is Heartland Road Show Legitimate?

BBB, Yelp

Legal name
Roadshow Concepts, LLC
Business type
Traveling buyer of gold, silver, jewelry, coins, watches and estate items at temporary buying events
Website
heartlandroadshow.comSource: Heartland Roadshow home page, checked 2026-10-27
Headquarters
Oak Brook, ILSource: Heartland Roadshow Terms and Conditions and BBB profile, checked 2026-10-27

Heartland Roadshow is run by an identifiable company: Roadshow Concepts, LLC of Oak Brook, Illinois, which is BBB Accredited with an A+ rating, publishes a legal notice address, and states a Texas registration as a crafted precious metal dealer. It answers BBB complaints publicly, says offers follow the weight and purity of the metal and the current resale market, and says sellers are free to decline any offer.

Most complaints are about price and process: sellers describe offers they considered far below other buyers' quotes, receipts that list total weights instead of each item, quotes that changed from one day to the next, and trouble getting items back after accepting a check. The Texas OCCC enforcement-actions list, which covers fiscal years 2022 through 2026, shows no action naming Roadshow Concepts, Road Show Concepts or Heartland Roadshow. Other traveling gold-buying shows with similar names are separate companies.

Whether a single offer was fair depends on the items, their weight and karat, and the metal price that day. Gold and silver scrap is priced from the day's spot price, so you can work out the melt value yourself from the weight and karat and compare it with the offer; coins, watches and antiques can be worth more than their metal, which is why a second written quote from a local dealer is the check sellers most often describe.

EXTERNAL SOURCE

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

BBBRoadshow Concepts, LLC, DBA Heartland and GoldMax, Oak Brook, IL
138 reviews · 35 complaints · BBB business grade A+ · average customer rating 4.1 / 5
YelpYelp listing for the Oak Brook office, spelled The Hearland Roadshow
58 reviews · average customer rating 2.4 / 5
EDITORIAL

Complaint Themes

Offer much lower than the seller expected or than another buyer quotedAdvertised categories (fashion jewelry, coins) valued at very littleLong wait or inconsistent quotes at the event

Themes summarize what people write about most often. One complaint can touch several themes, and some complaints (a positive report, or one later retracted by its author) fit none, so themes are not a count of complaints.

CONSUMER ALLEGATION

Reviews & Complaints on USAComplaints

9 complaints on USAComplaints, including 7 published in the last three years.

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EDITORIAL

What sellers report on BBB, Yelp and this site

BBB. Roadshow Concepts, LLC, DBA Heartland and GoldMax has been BBB Accredited since April 2025 and holds an A+ rating. BBB shows 35 complaints in the last 3 years, 32 of them filed in the last 12 months, and an average of 4.1 out of 5 stars from 138 customer reviews. By type, the complaints are mostly about sales and advertising and about the product or offer itself, and the company posts public replies to complaints on its BBB profile.

Complaints filed from July to September 2026 include a seller who says jewelry weighing over 1,200 pennyweights was paid $600 and who asked to return the check and get the items back; a seller who says 22.6 grams of 10K gold brought $221, a ring was valued at zero and the items were gone by the next day; a seller who says a mailer showed $5,325 for a gold collection but was paid $295 (the company replied that the advertised gold price is per ounce); a 4.5-pound silver bar sent away for further testing, which the company says was not pure silver throughout and for whose return it gave a tracking number; rare silver coins bought for their silver weight only; an unsigned $60 check; and repeated mailers after a removal request. These are the consumers' own accounts, published with the company's replies; they are not BBB findings.

BBB reviews. The reviews include both 5-star and 1-star ratings. In its replies to negative reviews, the company says offers are based mainly on the weight and purity of the gold and on the current resale market, and that there is never any obligation to sell. One reviewer says a representative told her that vintage jewelry bought at the event is cleaned and donated to women's shelters.

Yelp. Yelp lists the Oak Brook office under the misspelled name The Hearland Roadshow, with an average of 2.4 out of 5 stars from 58 reviews.

Complaints on this site. 9 published complaint reports are linked to this profile. They describe offers far below what another buyer paid (one Austin seller says Heartland offered $78 for silver utensils and gold pieces that another dealer then offered $477 for), silver offered at about half the day's spot price, four different quotes over two days at a Maryland event, waits of two hours or more, wheat pennies and fashion jewelry valued at a few cents, and a Philadelphia event moved without notice to people who had received invitations. One author says staff told them the company donates the proceeds from fashion jewelry. These are the authors' own accounts. Figures from BBB, Yelp and this site come from different sources and are not added together.

Had an experience with Heartland Road Show? Tell other people what happened.

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EDITORIAL

Selling at a Heartland Roadshow event: before, during and after

At a Heartland Roadshow event you bring gold, silver, coins, watches, jewelry or collectibles for a free evaluation, with no appointment. Staff weigh and test the items and make an offer; if you accept, the company's FAQ says you are paid on the spot by check.

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Events stay in an area for four to five days, and the FAQ gives (800) 885-3030 as the number to call for dates near you. The company says there is no obligation to sell.

Before you go.

  • Know roughly what your gold and silver are worth. Scrap metal is priced from the day's spot price, the karat (10K gold is about 42% gold, 14K about 58%, sterling silver 92.5% silver) and the weight. Weigh pieces at home if you can, and note that buyers often weigh in pennyweights (1 pennyweight is about 1.56 grams).
  • Get a written quote from a local jeweler, coin dealer or precious-metal buyer first. Several complaints describe another buyer offering far more for the same items.
  • Do not expect every advertised item to bring a real offer. The mailers list broad categories, from fashion jewelry to vintage toys, and the company says on BBB that including a category in its advertising is not intended to represent that every item in it will have significant resale value or receive a particular offer, and that buyers may make only a nominal offer.
  • Coins, watches and antiques can be worth more than their metal content. If you suspect that, have them appraised by a specialist before a melt-value offer is made.

At the event. Ask for the offer in writing, broken down by item, with the weight and karat of each piece, before you accept. A BBB complainant who asked for a receipt after the sale got one based on total weights; the company replied that it paid based on the weights of the items. Count your items before and after, and check that the check is signed and made out correctly before you leave: one complaint describes an unsigned $60 check that the bank would not accept.

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If you signed up on the website for the 20% bonus on gold and silver jewelry, which requires your name and email and enrolls you in the company's marketing emails, ask how the bonus is calculated and check that it appears on your receipt.

After the sale. The company's FAQ gives no period in which a completed sale can be undone, and one seller on BBB who asked for the items back the next day says they had already been removed overnight.

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If you want to reverse a sale, contact the company the same day, in writing, at [email protected] and by phone at (800) 885-3030; complainants who asked for their items back offered to return the company's check or payment in exchange. The company's replies on BBB typically offer a phone call to discuss the offer. In Texas, a dealer must report crafted precious metal it buys to the local police or sheriff, and the law generally bars melting or disposing of reported items before the 11th day after the report is filed, with some exceptions (Texas Occupations Code section 1956.064). That hold does not give the seller a right to cancel the sale, but it means the items may still exist in the first days, so ask quickly. Other states set their own rules; the attorney general of the state where the event was held can tell you which apply.

Stopping mailers. The company tells complainants on BBB to call the number printed on the mailer to be removed from its mailing distribution, and in one resolved complaint said a complete opt-out may also need a request to the local postmaster.

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Its Privacy Policy offers a webform and the toll-free number 800-885-3030 to opt out of the sale or sharing of personal information and of targeted advertising.

Where to complain.

  • BBB: the company is accredited and answers complaints filed on its BBB profile.
  • Illinois Attorney General, where the company is based: an online complaint is the office's preferred method; the Chicago consumer fraud hotline is 1-800-386-5438.
  • The attorney general of the state where the event took place.
  • Texas events: the Texas Office of Consumer Credit Commissioner complaint portal has a Crafted Precious Metal Dealer complaint type.
  • The FTC at ReportFraud.ftc.gov.
  • Small claims court: the website Terms exclude qualifying individual small-claims cases from their arbitration requirement.
  • The police or sheriff where the event was held, if you believe items were taken that you did not sell. In Texas, a dealer buying at a temporary location must file its registration with the local police or sheriff in advance, and a peace officer who suspects an item is stolen can order the dealer to hold it for up to 60 days.

Cooling-Off Rule. The FTC's Cooling-Off Rule gives buyers three days to cancel many purchases made at a seller's temporary location, such as a hotel room.

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It is written for consumers who buy something; it does not give you a right to cancel when you sell your own jewelry or coins to a dealer. Your state attorney general can tell you whether a state law gives sellers any cancellation right.

EDITORIAL

Who operates Heartland Road Show

The company's Privacy Policy names the operator as Roadshow Concepts, LLC d/b/a Heartland Roadshow. Its Terms and Conditions direct legal notices by certified mail to 1415 22nd Street, Suite 950, Oak Brook, IL 60523 (Attn: Legal Department), and BBB lists the business at the same building, 1415 W 22nd St, Suite 950E, with Jordan Sadoff as President.

Licensing. The company's Licensing and Disclosures page describes Road Show Concepts, LLC as a crafted precious metal dealer at 2400 Hassell Road, Hoffman Estates, IL 60169, regulated by the Texas Office of Consumer Credit Commissioner (OCCC), registration number 2500079234-229008. Texas requires anyone buying crafted precious metal (jewelry, flatware and similar items) as a business in the state to register with the OCCC, and a dealer must register each temporary location separately. The OCCC treats these dealers as a registered industry: registered businesses are not subject to routine examinations, but the agency can investigate consumer complaints about them. The page does not list registrations in other states; rules for traveling precious-metal buyers differ by state, and the attorney general of the state where an event is held can tell you which apply.

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History. The company says it has been in business since 2009; BBB lists an earlier start date, April 2005, for the business on its file. The site also calls the company one of the nation's largest buyers of gold and silver coins, which is the company's own description.

Gold Max. BBB lists Gold Max and Gold Max USA as alternate names on the same business file, and the file's main phone, (877) 465-3629, is the number shown on goldmaxusa.com, a cash-for-gold business with stores in Orland Park and Arlington Heights, Illinois, and Brick, New Jersey. Three complaints from 2012 and 2013 about Gold Max offers are linked to this profile because of that BBB listing; they predate the current Heartland Roadshow events.

Contact details differ across the company's pages. The Contact page and footer give (800) 885-3030 and [email protected]. The site header shows [email protected], and the contact section of the Terms lists 800-580-4040 and [email protected]. The Terms require a formal dispute notice to go by certified mail to the Oak Brook notice address.

EDITORIAL

Frequently Asked Questions

Who operates Heartland Road Show?

Roadshow Concepts, LLC, which does business as Heartland Roadshow, according to the company's Privacy Policy. BBB lists the business as Roadshow Concepts, LLC, DBA Heartland and GoldMax, at 1415 W 22nd St, Suite 950E, Oak Brook, Illinois, with Jordan Sadoff as President. The same BBB file lists Gold Max and Gold Max USA as alternate names.

How do Heartland Roadshow events work and how are sellers paid?

The company holds buying events that stay in or near a town for four to five days; call (800) 885-3030 to find out when one is near you. No appointment is needed. You bring your items, staff evaluate them free of charge and make an offer, and you can accept or decline. If you accept, you are paid on the spot by check. Check that the check is signed and correct, and ask for a receipt that lists each item, before you leave.

Can items be returned after a sale to Heartland Roadshow?

The company's FAQ gives no period in which a completed sale can be undone, so ask before you accept the check and get the answer in writing. Several sellers on BBB asked to give back the payment and get their items back; one says the items had already been removed overnight, and the company's replies offer a phone call to discuss. If you change your mind, contact the company the same day by phone at (800) 885-3030 and by email at [email protected], and offer to return the payment.

How do I stop Heartland Roadshow mailers?

Call the phone number printed on the mailer and ask to be removed from the mailing distribution; that is the route the company gives in its replies on BBB. In one resolved BBB complaint the company added that a complete opt-out may also require contacting your local postmaster. To stop the company selling or sharing your personal information or using it for targeted advertising, use the consumer rights webform linked from its Privacy Policy or call 800-885-3030.

What does the BBB profile for Heartland Roadshow show?

BBB lists the business as Roadshow Concepts, LLC, DBA Heartland and GoldMax, in Oak Brook, Illinois. It has been BBB Accredited since April 2025 and has an A+ rating. BBB shows 35 complaints in the last 3 years, 32 of them in the last 12 months, and an average of 4.1 out of 5 stars from 138 customer reviews.

What licensing does Heartland Roadshow say it holds?

Its Licensing and Disclosures page describes Road Show Concepts, LLC as a crafted precious metal dealer at 2400 Hassell Road, Hoffman Estates, Illinois, regulated by the Texas Office of Consumer Credit Commissioner under registration number 2500079234-229008. Texas requires businesses that buy crafted precious metal to register with that office. The office does not routinely examine registered dealers, but it can investigate consumer complaints about them. The page does not list registrations in other states.

What do the Heartland Roadshow Terms say about disputes?

Section 10 of the Terms and Conditions, effective January 1, 2024, requires mandatory binding individual arbitration with a class action and jury trial waiver. Before arbitration you must send a written notice by certified U.S. mail to 1415 22nd Street, Suite 950, Oak Brook, IL 60523 (Attn: Legal Department) with your name, the nature of the dispute, the date of the transaction and the relief you want; the two sides then have 60 days to try to resolve it by phone. Arbitration is under the American Arbitration Association's Consumer Arbitration Rules, or JAMS if the AAA is unwilling to set a hearing. A dispute must be started within one year after it arises, to the fullest extent permitted by law, or it is barred. The Terms describe themselves as the standards of use for the company's website, though they define disputes broadly, including any relationship between you and the company; they do not say whether a sale at an event is covered, so read any paper you sign at the event for its own terms. Qualifying individual claims can still be brought in small claims court, which the Terms exclude from arbitration.

Does Heartland Roadshow say every advertised item type receives a significant offer?

The company says it does not. In a public reply to a BBB review, it said that including a category in its advertising is not intended to represent that every item within that category will have significant resale value, and that its buyers may still make a nominal offer when there is an available outlet for an item. Sellers on this site describe fashion jewelry and wheat pennies being valued at a few cents.

Where can I file a complaint about Heartland Roadshow?

Start with the company at (800) 885-3030 or [email protected], and keep a copy of what you send. If that does not resolve it, file on the company's BBB profile, where it answers complaints; with the Illinois Attorney General, where the company is based (online at illinoisattorneygeneral.gov/File-A-Complaint/ or the Chicago consumer fraud hotline, 1-800-386-5438); with the attorney general of the state where the event took place; with the Texas Office of Consumer Credit Commissioner for a Texas event; and with the FTC at ReportFraud.ftc.gov.

CONSUMER ALLEGATION

Related Complaints

Names this company in a role other than the primary subject — not necessarily current or complete.