Yahoo!'s new advertising campaign is so bad it is hard to believe it is not a joke.
These are like lifestyle ads for a clothing line in the 90s.
How could they not come up with an actual idea that captures their value proposition and a tagline that differentiates them?
And the yodel. Why not use the old one that actually has some brand equity with consumers?
What a bad mess of advertising for a good but confused brand.
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