Goda Perfume

Complaint Themes

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Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

Contacts

• Current official storefront: https://goda.co/
• Email: [email protected]
• Phone: +1 619 343 2113
• Original domain — 301 redirects to goda.co: https://godaperfume.com/

Locations

Overview

Goda (marketed as GODA, formerly on the domain godaperfume.com, which now 301-redirects to goda.co) is a direct-to-consumer e-commerce brand selling pheromone-infused perfumes and body oils through a Shopify storefront.

The business is legally operated by UMAEZ LLC, per the company's own Terms of Service page, which lists the entity at "5830 E 2nd St, Ste 7000, #14589, Casper, Wyoming 82609" — a Wyoming registered-agent address used by many LLCs formed there, not necessarily where the company actually does business. The same name and address appear as the registered owner on the company's federal trademark registration for the "GODA" mark (USPTO Serial 99096393, filed March 21, 2025, registered November 11, 2025).

BBB's older El Monte, California profile lists a start date of April 29, 2022 — close to the date godaperfume.com's domain was first registered, per WHOIS records. A search of the California Secretary of State's business registry for both "Goda Perfume" and "UMAEZ" returned no matching entity as of August 2026, so no California business registration has been confirmed for the operation based in El Monte. A second, separate BBB profile under the name "GODA" lists a Henderson, Nevada address (451 Mirror Ct, Ste 106) and an alternate name of UMAEZ LLC, with the business listed as started/incorporated March 5, 2024; that profile names Eymel Daniel as Chief Executive Officer and describes Goda as founded in 2021, which lines up with UMAEZ LLC's own site (umaez.com), which lists Goda as its "flagship brand" launched in 2021.

Customers can reach the company by email ([email protected]) or phone (+1 619 343 2113, reachable via a "Call" button on the contact page rather than printed as text). Products are sold as one-time purchases and through an auto-renewing subscription plan. The company's own marketing pages currently show inconsistent scale claims for the same brand: goda.co displays "Trusted by 95,000+," "1,000,000+ Happy Customers," and "500,000+ Products Sold" in different places, while parent company UMAEZ LLC's own site (umaez.com) states Goda has "400K+ Active Customers." BBB has separately challenged the "1,000,000+ Happy Customers" claim specifically (see Legitimacy section below).

Is Goda Perfume Legitimate?

Goda Perfume is not BBB accredited and holds an F rating from BBB serving Los Angeles and Silicon Valley, driven largely by a high volume of unanswered complaints: BBB recorded 717 complaints against the business in the trailing three years, of which 715 went unanswered and only 2 received a response. BBB's own visitor reviews (341 of them) average 1.03 out of 5.

On November 20, 2025, BBB's Advertising Review program formally requested that the company substantiate or discontinue several marketing claims, including "As Seen On" media references, a "1,000,000+ Happy Customers" figure (still displayed on goda.co as of August 2026), pheromone-efficacy claims, guarantee language, and its subscription-plan disclosures. As of BBB's December 29, 2025 update, the company had not complied.

ComplaintsBoard.com separately shows Goda Perfume at 1.2 out of 5 stars from 8 reviews and 14 complaints (page last updated August 17, 2026), describing the same pattern: orders marked "delivered" that customers say never arrived, and difficulty cancelling subscriptions.

Trustpilot tells a more mixed story: Goda holds a 3.8-out-of-5 ("Great") rating from 9,569 reviews as a claimed profile (since January 2024), with 54% five-star and 23% one-star reviews. Trustpilot's own transparency panel notes the company replies to only about 10% of negative reviews; recent one-star reviews raise the same subscription-clarity and non-delivery concerns seen on BBB and ComplaintsBoard.

A separate site, godaperfume.org, uses similar Goda branding and lists an address in El Monte, CA close to — but not identical to — the ZIP code BBB lists for Goda Perfume. No link between the two sites was found on goda.co's own pages, so godaperfume.org has not been confirmed as the same operator.

Separately, goda.co's own current Return and Refund Policy contains an internal inconsistency worth flagging: the section governing large-order returns is headed "Return Policy for Wholesale Orders (Over $150)," but the operative text below that heading defines a "large order" -- ineligible for returns -- as any order exceeding 5 units or a value of $100, not $150. A customer relying on the $150 figure in the heading could wrongly assume a mid-size order is returnable when the policy text says otherwise.

Pheromone-based fragrance products are marketed with implied attraction/effectiveness benefits; independent, peer-reviewed research has found weak or non-replicated evidence for the effects claimed of substances marketed as human pheromones. This is general scientific context, not a claim specific to Goda's products, but it is directly relevant given BBB's own Advertising Review challenge (below) targets similar efficacy language.

What To Do If You Have a Problem With Goda Perfume

Goda's own Return and Refund Policy states a 30-day money-back guarantee (shipping not included) and says subscription customers receive a pre-billing reminder email with a link to skip, pause, or cancel before each renewal charge. To cancel or request a refund, the company directs customers to email [email protected] with the order number, or to use its subscription customer portal.

Complaints filed with BBB and ComplaintsBoard describe cases where cancellation and refund emails went unanswered for weeks, and where subscription charges continued after a cancellation was confirmed. If a direct request to the company is ignored:

• File a complaint with BBB serving Los Angeles and Silicon Valley — the business's existing profile already tracks how it responds to complaints.
• Dispute the charge directly with your card issuer or bank, especially for charges billed after a confirmed cancellation.
• Keep copies of all cancellation/refund emails and any "delivered" tracking screenshots — several complainants report tracking numbers marked delivered for packages that never arrived.

Frequently Asked Questions