Til Valhalla Project

Complaint Themes

Each tag reflects a complaint's single primary theme (not every angle it raised), and complaints outside any problem theme — a positive report, or one later retracted by its author — aren't tagged. Counts may total less than the full complaint count above.

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

Contacts

• Official website: https://tilvalhallaproject.com

Locations

What Til Valhalla Project Does

Til Valhalla Project is a for-profit e-commerce apparel and merchandise company selling t-shirts, hoodies, and accessories with military and Norse-mythology-themed designs, marketed heavily through social media to a veteran/military-family audience. It was founded by Korey Shaffer, a US Marine Corps veteran, who has described the company's origin as making a memorial plaque in honor of a fallen fellow Marine, Corporal Benjamin Dunston, before expanding into apparel. The company is legally organized as Til Valhalla Project, LLC, a Florida limited liability company (document #L17000045001, registered February 27, 2017), headquartered at 3400 Agricultural Center Dr, Saint Augustine, FL. It has been recognized on the Inc. 5000 list of fastest-growing private companies (2022).

Is Til Valhalla Project Legitimate?

No -- and the company says so itself. Til Valhalla Project's own FAQ page states plainly: "We are not a charity; we are merely a clothing brand giving back in huge ways to struggling Veterans and the families of our Fallen Heroes." This research independently confirmed the company is not a registered 501(c)(3) nonprofit: it does not appear in ProPublica's Nonprofit Explorer database, and this research found no IRS Tax Exempt Organization Search record for it either (a similarly-named but entirely separate and unrelated organization, "Valhalla Project Inc" of Yellville, Arkansas, EIN 36-4699799, has been a registered 501(c)(3) since 2012 -- do not confuse the two; different state, different founders, no connection found). Legally, Til Valhalla Project is a for-profit Florida LLC.

That said, this research found evidence the company does make real charitable donations as part of its business model, rather than the giving claim being fabricated outright. A company blog post dated February 14, 2025 names specific 2025 donation recipients totaling $128,000: Stop Soldier Suicide ($88,000), 22Mohawks ($15,000), Round Canopy Parachuting Team ($15,000), K9s for Warriors ($5,000), and Operation New Uniform ($5,000) -- all of which are real, separate veteran-support organizations. The company's "About Us" page separately claims to have donated "over $1.5 million toward reducing Veteran suicide" cumulatively and cites "$1,372,549 Donated Towards Therapy for 228+ Veterans," though this research could not independently audit these cumulative figures against tax filings (since the company isn't a nonprofit, it has no public Form 990 to check them against) -- treat the cumulative totals as a company claim, not an independently audited figure. Older marketing materials found in this research referenced a different past donation recipient, Mission22, with inconsistent dollar figures across sources and dates; this research could not confirm whether that partnership is still current.

Separately, Til Valhalla Project carries an F rating from the Better Business Bureau and is not BBB accredited, with 10 complaints in the last 3 years (3 in the last 12 months, including 3 marked "No Response" from the company) and a 2.79-out-of-5 average across 34 customer reviews. One BBB complaint reviewed for this profile specifically criticized the company for displaying "only 5 star reviews" and "no negative reviews" on its own marketing, calling it a "red flag" -- worth knowing since independent review platforms (BBB, SmartCustomer, Worth the Penny, Yelp) show ratings ranging from roughly 2.5 to 4.7 out of 5, a wide spread consistent with a company that may be more selective about which reviews it surfaces on its own site.

What Complainants Allege

Notably, none of the complaints reviewed for this profile challenge the company's charitable claims directly -- they are ordinary e-commerce complaints. Recurring themes: orders marked as delivered by the carrier but never received by the customer; product quality issues (t-shirts shrinking or fading after washing, not matching the online description); and refund/return disputes, including at least one account of receiving a 90% refund rather than the full amount, and slow customer-service response times (from roughly three weeks to over two months in some accounts) to resolve a return or refund request.

Before You Buy

• If a charitable-giving claim is part of why you're buying, understand that Til Valhalla Project is a for-profit company, not a registered nonprofit -- your purchase is not tax-deductible as a charitable donation, and the company sets its own giving amounts and recipients rather than being subject to nonprofit financial-disclosure requirements.
• Read the return/refund policy before ordering, and keep your order confirmation and any tracking information in case a package is marked delivered but not received.
• If a garment doesn't match the online description or shrinks/fades unusually after a first wash, document it with photos and contact customer service promptly, referencing the specific order number.
• Be aware that Til Valhalla Project has itself publicly warned about unrelated impersonator accounts (for example, one calling itself "Be United With Us") using its content on social media -- if you're contacted by an account you're unsure about, verify it matches the company's official channels before purchasing.
• You can file a complaint with the Better Business Bureau or, for a suspected deceptive charitable claim, your state Attorney General's consumer-protection or charities office.

Frequently Asked Questions