Independent profile — not affiliated with Sterling Way Lenders
Sterling Way Lenders
Sterling Way Lenders operates sterlingwaylenders.com, a personal-loan comparison site that says it brokers offers from a network of third-party lenders rather than lending money itself. As of August 2026, no license or business registration was located under this exact name in the NMLS, California, Texas or Delaware registries checked, which does not rule out registration under a different legal or DBA name. The domain was registered 16 March 2026, which does not substantiate the site's own claim of "22+ years" of experience. Multiple independent consumer reports on BBB Scam Tracker (12 reports) and ScamPulse (2 reports), all dated between June 1 and June 25, 2026, allege repeated unsolicited robocalls about loan applications the callers say they never made, and at least one report alleges a request for an upfront payment — allegations that, per BBB's own general warning, could involve impersonation of the business name rather than the business itself.
Complaint Themes
Contacts
- Phone: (833) 579-6240
- Website: https://sterlingwaylenders.com/
Locations
| Type | Address |
|---|---|
| Mailing address | 201 N Brand Blvd, Suite 200 Glendale CA 91203 |
Multiple consumers filed reports on BBB Scam Tracker (12 reports) and ScamPulse (2 reports), all dated between June 1 and June 25, 2026, alleging repeated, high-volume unsolicited calls from callers identifying themselves with the Sterling Way Lenders name, referencing loan or debt-consolidation applications the recipients say they never submitted. Several reports describe the calls continuing after the recipient asked to stop, calls arriving from many different phone numbers, and callers asking for personal information such as a date of birth or Social Security number. At least one report alleges the caller requested an upfront payment (described as around $500) before a loan would be funded — a pattern consistent with what's commonly called an advance-fee loan scam. These are consumer allegations, not independently established facts, and no response from the company to these specific reports was found. The reports also do not independently establish that the calls originated from Sterling Way Lenders itself or from an authorized contractor — business names and caller-ID numbers can be spoofed or used without the named business's authorization, and BBB itself warns that legitimate business names are sometimes used by scammers.
A direct lookup of the official phone number listed on the company's own site, (833) 579-6240, on a caller-ID reputation service on 2026-08-21 showed a "positive" reputation, an "allowed" status, and zero user reports filed against it on that service — this does not corroborate a claim in an earlier version of this research that the number appeared in call-transcript records alongside two other business names; that claim could not be reproduced on direct inspection and has been removed.
Is Sterling Way Lenders Legitimate?
As of August 2026, no license or registration matching "Sterling Way Lenders" (or close name variants) was located in NMLS Consumer Access, the California Department of Financial Protection and Innovation, the California Secretary of State business registry, the Texas Secretary of State business registry, or the Delaware Division of Corporations. This does not rule out that the operator is registered under a different legal name or DBA that this research did not identify. The site's own "Broker & Loan Disclosures" page states it "maintains lead-broker, loan-broker, or credit-services-organization registrations" where required, but does not publish a license number.
The domain sterlingwaylenders.com was registered on 16 March 2026 (confirmed directly via a registrar-level WHOIS lookup; the registrant's listed location is Charlestown, Saint Kitts and Nevis, with the registrant's name and email masked behind a privacy proxy). Marketing text on the site describes "22+ years" of experience; the current domain's registration date does not substantiate that claim, though it does not by itself disprove an older underlying business existing under a prior domain or brand. The mailing address the site lists, 201 N Brand Blvd Suite 200 in Glendale, CA, is independently confirmed to be a shared coworking/serviced-office location (Regus) used by other, unrelated businesses — this establishes the address is shared-use, not that the operator specifically uses a virtual-office service there rather than a private office or membership. The site has no standalone Privacy Policy page (the /privacy URL returns a 404 error), though a Privacy Policy section is included inline on the homepage itself.
A second loan-marketplace website, Red Wood Gate Financial (redwoodgatefinancial.com, a Dallas, TX-addressed operation), was directly re-confirmed to use near-identical page structure, section headings, statistics-card layout, and disclosure/privacy-policy wording that matches this site almost verbatim, including the same phrase, "Where required, [Company] maintains lead-broker, loan-broker, or credit-services-organization registrations." Both sites also carry the literal, unreplaced template placeholder text "{brand}" in their "How It Works" copy (e.g. "There is no fee to use {brand}"), and both display the identical, out-of-place footer signature "Sterling Blue" directly beneath their copyright notice -- a claim an earlier version of this research had dropped as unreproducible, but which is directly reproducible today on both live sites. This is strong evidence of a shared template or production provenance -- consistent with a mass-produced loan-broker-site operation -- though it does not by itself establish common legal ownership or control.