Oura Reviews, Complaints & Contacts

Contacts & Login

EmailAddress

• Official websiteouraring.com ↗

Customer service & general contact

• Support email (Terms of Use)[email protected]
• Oura promotions and discounts (help center)support.ouraring.com/hc/en-us/articles/10880167… ↗
• Oura Member Care (help center)support.ouraring.com ↗

Cancel, billing & returns

• Membership Hub (manage membership)membership.ouraring.com ↗
• Return or exchange (self-service portal article)support.ouraring.com/hc/en-us/articles/15000060… ↗

Locations

• Headquarters415 Kearny Street San Francisco CA 94108
• Branch officeElektroniikkatie 10 Oulu 90590

Is Oura Legitimate?

BBB, Trustpilot

Legal name

Ouraring Inc.

Founded

2013

Business type

Smart ring and health-tracking membership (Oura Ring, Oura app and membership); U.S. customers contract with Ouraring Inc. of San Francisco, California, and customers outside the U.S. with Oura Health Oy of Finland

Website

ouraring.comSource: Oura official website, checked 2026-10-28

Headquarters

San Francisco, CASource: Oura Terms of Use, Section XII California notice, checked 2026-10-28

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

Oura on BBB, Trustpilot and product-safety records

No published complaint reports are currently linked to this profile. The figures on this page come from outside sites and are not this site's rating.

• Better Business Bureau. BBB lists the company as Oura Ring, 500 Pine St, San Francisco, CA 94104, in the Jewelry Designers category. The profile is not BBB accredited and shows "Not Rated" instead of a letter grade, notes that the business is in the process of responding to previously closed complaints, and carries one BBB alert concerning its complaints. It counts 409 complaints filed in the last three years and 116 customer reviews.
• Trustpilot, ouraring.com. The profile, listed under the name ŌURA and claimed by the company since March 2020, shows a TrustScore of 4.0 from 5,276 reviews. Trustpilot notes that the company has no recent history of inviting customers to leave reviews, and that it has replied to 6 percent of negative reviews, typically within one week.
• Product safety. The U.S. Consumer Product Safety Commission recall database lists no recall of an Oura product. Reports of rings overheating are the subject of the Fomin class action described under court cases; in December 2025 Oura told Entrepreneur magazine that such incidents were "extremely rare" and appeared to be isolated. A ring that overheats, swells or burns the skin can be reported to the CPSC at SaferProducts.gov.

Oura complaints: cancel, return, refund and where to complain

Oura currently publishes two versions of its Terms of Use: the new terms at ouraring.com/terms-and-conditions, Last Updated October 2, 2026 and effective November 4, 2026, and the "Previous Terms and Conditions", Last Updated April 20, 2026. Until November 3, 2026 the April 20 version is the one in force; from November 4, 2026 the new version applies.

• Cancel the membership. The April 20, 2026 terms say to "click on the “Cancel Account” button from your account screen" or to submit a ticket at support.ouraring.com. Cancellation takes effect at the end of the current subscription term, and the renewal fee is charged one day before the monthly or yearly anniversary of the purchase date, so cancel before that day. Section V of the terms effective November 4, 2026 says: "You may cancel at any time, online and without any further steps, using the “Cancel membership” link in your account settings in the Oura Apps or at ouraring.com." It also allows cancelling through the channel where you bought the subscription or through the team at support.ouraring.com, and says "you must cancel at least one day before your renewal date" to avoid the next charge.
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  Oura's Return and Exchange FAQs also name the Membership Hub (membership.ouraring.com) and the Oura app settings for cancelling.

• Refund of membership fees. Both versions say that cancelling stops only future charges, that previously paid fees are not refunded, in full or pro rata, and that you keep access until the end of the term you paid for. Both offer a 14-day Cooling-Off Period with a full refund to people who reside outside the United States, provided they have not logged in or started using the membership. Both also state: "Refunds will not be issued unless required by law", while allowing Oura to give refunds or credits at its own discretion. A free trial turns into a paid membership automatically: the April 20, 2026 terms say to cancel before the trial ends, and the terms effective November 4, 2026 say at least one day before it ends.
• Return the ring. Oura's Return and Exchange FAQs say that if you bought from the Oura online store you "can return or exchange your fully functional and undamaged Oura product for any reason within 30 days of receiving your original order". The return must include everything from the original purchase (for a ring set: the ring, charger and USB-C cable), and partial returns from a ring set are not accepted. Shipping, handling and customs charges from the original order are non-refundable, and warranty replacements cannot be returned for a refund. In the United States and other listed countries, start the return in Oura's self-service portal, where eligible orders appear three days after they ship, with your order number (format SO-XXXXXXXX, shown in the order confirmation email) and the email address used for the order; the portal issues a prepaid shipping label, and the package should be sent within 14 calendar days. Oura allows one return or exchange per item: a direct exchange is only for a different size of the same ring, and a refund is not available after an exchange. Once Oura receives the item, the return is processed within 14 business days and the refund goes to the original payment method only. Stelo Glucose Biosensors, as medical devices, cannot be returned. A ring bought from a retailer must be returned to that retailer under its own policy. If you return a ring for a refund, cancel the membership separately so the charges stop.
• Warranty. Both versions of the terms give the original purchaser a limited warranty against defects in material and workmanship of one year for new products and ninety days for refurbished products; a longer period applies where local law requires it. Under the April 20, 2026 terms the period runs from the date of purchase; under Section VIII of the terms effective November 4, 2026 it runs from the date of delivery. Oura repairs or replaces the failed components, or may instead offer a full refund; you pay any related shipping charges.
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  The warranty does not cover normal wear and tear, including scratches and dents. A repaired or replacement new product is covered for the longer of ninety days or the rest of the original one-year warranty. Start a warranty claim with Member Care and keep your original purchase information, which Oura may ask for.

• Price changes. The April 20, 2026 terms promise at least 30 days' notice of a fee change by email to the address on your account. Section V of the terms effective November 4, 2026 says Oura will announce membership fee changes in advance and that you may cancel before the new fee takes effect.
• Contacting Oura. Section XII of the terms effective November 4, 2026 lists [email protected] and the mailing address 415 Kearny Street, San Francisco, CA 94108. The Oura Member Care site at support.ouraring.com offers a virtual assistant, Finn, and chat support around the clock, and phone support by scheduled appointment.
• Disputes. The April 20, 2026 terms require binding arbitration before a single arbitrator and a waiver of class actions; they let either party go to court only for injunctive relief against misuse of the services or infringement of intellectual property, and they require a claim to be filed within one year after it arose, except where the law prohibits that limit. They contain no small claims exemption and no pre-dispute notice procedure. Section XVI of the terms effective November 4, 2026 keeps individual arbitration and the class action waiver for U.S. residents but exempts claims that qualify for small claims court and claims for public injunctive relief under California law. Under those terms, before starting arbitration you must send a written Pre-Dispute Notice to Oura's agent for service of process, CSC Lawyers Incorporating Service, 2710 Gateway Oaks Drive, Suite 150N, Sacramento, California 95833, with your name, contact information, account or transaction details, purchase date, a description of the claim and the relief you want; the parties then have 30 days to negotiate before a demand can be filed with the American Arbitration Association.
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  Section XVI also sets special procedures when 25 or more similar arbitration demands are filed by claimants who share a lawyer.

• Card dispute. If you were charged after cancelling, or for a return Oura did not refund, you can dispute the charge with your card issuer. Under the federal Fair Credit Billing Act, a written billing-error notice to a credit card issuer must reach it within 60 days after the first statement showing the charge.
• Outside complaint routes. Oura's California notice names the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs, 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, (800) 952-5210 or (916) 445-1254.
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  You can also report to the Federal Trade Commission at ReportFraud.ftc.gov, complain to your state attorney general, and file a complaint with the BBB, which lists the company as Oura Ring in San Francisco. Overheating or burn injuries from a ring can be reported to the Consumer Product Safety Commission at SaferProducts.gov.

Keep your order number, the order confirmation email, the payment record, the cancellation confirmation and screenshots of the screen where you cancelled.

Court cases involving Oura

Court records

The consumer cases on this page are proposed class actions in the U.S. District Court for the Northern District of California. They state the plaintiffs' allegations; no court has found Oura liable in any of them.

Court & Public Records

Who runs Oura

Oura's Terms of Use effective November 4, 2026 say that a U.S. resident is "contracting with Ouraring Inc." and a resident of any other country with Oura Health Oy. The terms give Ouraring, Inc.'s principal address as 415 Kearny Street, San Francisco, CA 94108. They name Oura Health Oy, Elektroniikkatie 10, Oulu, Finland, as the legal manufacturer of the Fertile Window feature, which is CE marked as a medical device in the European Union, and say the ŌURA, Ō and OURA marks are trademarks of Oura Health Oy.

Oura sells smart rings, chargers and sizing kits together with an Oura membership that renews automatically, monthly, annually or on another term, until it is cancelled. The terms say the services are not a medical device, except for features Oura designates as regulated, and are not intended to diagnose or treat any condition. Oura's SEC registration statement (Form S-1/A, September 2026) says the company was first incorporated in Finland on April 24, 2013 as JouZen Oy, and that on March 31, 2026 it completed a reorganization that moved its parent company from Finland to the United States; the parent is now Oura Inc., a Delaware corporation formed on January 28, 2026. The filing gives U.S. pricing of $349 to $499 for the ring and a $5.99 monthly membership fee; prices at checkout may differ.

Company Relationships

• Affiliated withOura Health Oy
• Affiliated withOura Inc.

Frequently Asked Questions