Independent profile. Not owned, sponsored or endorsed by Midi Health.
Midi Health Reviews, Complaints & Contacts
Midi Health is a virtual women's health clinic for perimenopause, menopause and related midlife care, operated by Midi Health, Inc. Visits are by video, billed to most PPO insurance plans or paid as self-pay ($250 for a first visit, $150 for a follow-up), and care is delivered through affiliated medical groups. Midi is BBB Accredited with a B rating, and its BBB complaints fall mostly under service, product and billing issues. In February 2026 BBB National Programs' advertising watchdog reviewed a Midi Instagram claim, which Midi withdrew. No published complaint reports are currently linked to this profile.
Contacts
- Official websitejoinmidi.com ↗
Customer service & general contact
- Customer service phone1-888-731-8994
- Support email (insurance and pricing questions, prescription order errors)[email protected]
Cancel, billing & returns
- Help Center and support ticket form for billing and insurancejoinmidi.zendesk.com/hc/en-us ↗
- Care email for switching to self-pay and for medical providers[email protected]
- Shop email for supplement orders, refund claims and subscription cancellation[email protected]
Locations
- Mailing address515 South Flower Street, 18th and 19th Floors Los Angeles CA 90071
Is Midi Health Legitimate?
- Legal name
- Midi Health, Inc.
- Founded
- 2021
- Business type
- Virtual women's health clinic for perimenopause, menopause and related midlife care; visits are billed to insurance or self-pay, and clinical care is provided through affiliated medical groups
- Website
- joinmidi.comSource: Midi Health website, checked 2026-10-27
Operator: Midi Health, Inc., which owns and operates joinmidi.com under its Terms and Conditions. Founded: 2021; BBB lists the business as incorporated in September 2021 and started in November 2021. Founder and CEO: Joanna Strober. Mailing address in the Terms: 515 South Flower Street, 18th and 19th Floors, Los Angeles, CA 90071. Clinical care: provided by the affiliated medical groups named in the Terms, not by Midi Health, Inc. itself. BBB: Accredited since March 2024, rating B.
Independent Sources
Shown for context — not merged with USAComplaints' own numbers.
Complaint record: BBB, Trustpilot and posts on this site
BBB. BBB lists the business as "Midi" (alternate name Midi Health, Inc.), BBB Accredited since March 2024, with a BBB rating of B. It shows 179 complaints in the last 3 years, 99 of them in the last 12 months; 130 are marked answered and 49 resolved. By BBB category: Service or Repair Issues 70, Product Issues 40, Billing Issues 28, Order Issues 16, Customer Service Issues 11, Sales and Advertising Issues 11, Delivery Issues 3. BBB customer reviews average 1.24 out of 5 from 86 reviews.
What the recent BBB complaints are about. Complaints filed from August to October 2026 describe a co-pay that rose after a billing change, a balance sent to collections, a bill issued before an insurance claim was filed, a visit allegedly coded at a higher complexity than its length, a $250 consultation charged when treatment was deferred, trouble paying through the portal, and an urgent prescription message the patient said went unanswered. In its replies Midi sometimes asked for a one-time adjustment of the charge, recoded and resubmitted the claim, or paused statements while the claim was reviewed; in other cases it said the charge was valid, for example because a full evaluation took place, and in the prescription case it said the clinician had replied the same day. These are consumers' accounts and the company's replies, not findings.
Trustpilot. The claimed joinmidi.com page shows a TrustScore of 4.1 out of 5 from 1,769 reviews; 75 percent are 5-star and 16 percent are 1-star. Trustpilot notes the company has not invited customers to review recently, so the reviews may not be representative.
BBB complaints and Trustpilot reviews measure different things and are not combined here.
Posts on this site. No published complaint reports are currently linked to this profile.
Had an experience with Midi Health? Tell other people what happened.
Submit a ComplaintMidi Health: how to cancel a visit, dispute a bill and escalate a complaint
Cancel or reschedule. Log in to the Midi Portal to change or cancel a visit. Midi's Help Center asks for at least 24 hours' notice to avoid a cancellation fee but does not state the amount, and the Terms and Conditions do not list one. If you must cancel late, ask support what the fee will be and keep the reply.
If you use insurance. After the visit Midi bills the insurance on file, then sends you a statement for whatever the plan does not pay: a co-pay, co-insurance or money toward your deductible. Midi says most insured patients pay around $50 per visit on average, but a new-patient visit can cost up to $250 and a follow-up up to $150 if your deductible has not been met.
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Before booking, call the member-services number on your insurance card to confirm Midi is in network for your plan. If Midi turns out not to be in network, it can give you a superbill to submit for out-of-network reimbursement, and you can pay with FSA or HSA funds.
If you pay yourself. Since February 11, 2026 Midi requires a card on file when you register; the card is checked but not charged at booking. For visits booked on or after May 5, 2026, the card is charged automatically through the Midi Portal only after the visit is completed.
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Statements for earlier self-pay visits come by email from Midi's billing partner athenahealth. Labs and prescriptions are billed separately. You cannot switch to self-pay in the portal yourself; contact [email protected] or 1-888-731-8994.
Prescriptions and refunds. Prescriptions go to the pharmacy you name in your health questionnaire, and you can change that pharmacy through support. Midi's return policy says prescription treatments cannot be refunded or returned; if an order was wrong, write to [email protected]. Under the Terms, except where the law, your insurer's rules or the Terms themselves say otherwise, fees are non-refundable once a visit has taken place, a product has shipped, a prescription has been processed or a subscription period has begun; Midi says it reviews refund requests case by case but is not obliged to refund a properly incurred charge.
Supplements and subscriptions. The Terms say shop products are not accepted for return or exchange because they are perishable. If an item arrives damaged, defective or wrong, report it right away and send a refund claim to [email protected] with your name, order number, product number and a description of the problem. To stop a subscription, cancel it in the Subscriptions section of your account or by email to [email protected] before the cancellation deadline in your Subscription Terms.
Disputing a bill, step by step. 1) Compare Midi's statement with your insurer's explanation of benefits; if the visit was coded or billed wrongly, ask Midi in writing, through a billing support ticket or a message to the Billing and Payments team in the Athena patient portal, to correct and resubmit the claim, and ask that the balance be paused while it is reviewed. 2) If your insurer denied or underpaid the claim, file an appeal with the insurer, and if that fails, complain to your state insurance department. 3) If a credit-card charge is a billing error, such as a wrong amount, a charge you did not authorize or a charge for a visit or product you did not receive, write to your card issuer within 60 days after the statement showing the charge was sent; the Fair Credit Billing Act covers billing errors reported in that window. 4) If you are uninsured or paying yourself, the federal No Surprises Act entitles you to a Good Faith Estimate before a scheduled visit. If the bill is $400 or more above that estimate, you can start a federal patient-provider dispute within 120 calendar days of the date on the initial bill, at cms.gov/nosurprises or by calling 1-800-985-3059; filing costs a $25 non-refundable fee. 5) You can also file a complaint with BBB, your state attorney general's consumer protection office, or the FTC at ReportFraud.ftc.gov.
Complaints about care or privacy. A concern about a clinician's care goes to the medical or nursing board of the state where you were located during the visit. A complaint about how your health information was handled can be filed with the HHS Office for Civil Rights.
Contacting Midi. Call 1-888-731-8994 or open a support ticket through the Help Center for billing and insurance questions. For medical questions, send a secure message to your clinician through the Athena patient portal, which opens from the menu in the Midi Portal. Supplement orders, refund claims and subscriptions go to [email protected]. In a medical emergency, call 911.
Arbitration. Midi's Terms require individual binding arbitration of disputes, but either side may bring an individual claim in small claims court. You can opt out within 30 days of the date you first agree to a version of the Terms that contains the arbitration clause.
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Mail your name, home address, email address and a clear statement that you want to opt out to Midi Health, Inc., 515 South Flower Street, 18th and 19th Floors, Los Angeles, CA 90071, ATTN: Arbitration Opt-Out.
Advertising review by BBB National Programs (February 2026)
BBB National Programs' National Advertising Division (NAD) is an industry self-regulatory body, not a government agency. In NAD Case 7534, announced February 25, 2026, NAD opened a review on its own initiative, as part of its routine monitoring, of an Instagram post promoting Midi's perimenopause and menopause care that read "Join the 91% of patients who find relief within 2 months." NAD also looked at implied messages that patients see significant relief within two months and that nearly all patients have key menopausal symptoms eliminated. Midi Health told NAD it had permanently discontinued the challenged claims. NAD therefore did not rule on whether they were supported, and for compliance purposes treats them as if it had recommended that they be discontinued. Midi's home page now makes a different claim: that 95 percent of patients report improvement in perimenopause or menopause symptoms after at least two months of care. The footnote says this comes from Midi's own review of health records for 58,709 patients who had at least three visits in 2025, that symptom severity was self-reported, and that results are not guaranteed. This newer claim is not the one covered by NAD Case 7534.
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Who oversees Midi's care. Clinicians are licensed by the medical or nursing board of the state where the patient is located, so a complaint about the quality or safety of care goes to that state board. Health-privacy complaints can be filed with the U.S. Department of Health and Human Services Office for Civil Rights. A problem with how an insurer processed a Midi claim goes to the insurer first and then to your state insurance department.
Federal class action: N.C. et al. v. Midi Health, Inc. (N.D. Cal.)
Law360 lists a class action titled N.C. et al. v. Midi Health, Inc., case 5:25-cv-02848, in the U.S. District Court for the Northern District of California, assigned to Judge P. Casey Pitts, with the nature of suit recorded as "Other Fraud." That label is a court classification code, not a description of the claims actually pleaded. The listing is dated March 26, 2025. The lead plaintiff is identified only by initials, and the Law360 listing does not describe the claims, any ruling or the current status of the case. A class-action complaint contains allegations, not findings.
Anyone who believes they may be part of the proposed class can look up the docket on PACER (pacer.uscourts.gov) by the case number on this page.
Court & Public Records
N.C. et al. v. Midi Health, Inc.
FiledA filing is an allegation, not a finding.
Case details: N.C. et al. v. Midi Health, Inc.Show less
Federal class action assigned to Judge P. Casey Pitts, nature of suit "Other Fraud," a court classification code that does not by itself describe the claims pleaded. The Law360 case listing does not describe the claims, any ruling or the current status of the case.
Who runs Midi Health, how visits work and what they cost
Operator. Midi's Terms and Conditions say "Midi Health, Inc. and/or its subsidiaries" own and operate joinmidi.com. Joanna Strober is Founder and CEO, according to the Our Story page. Midi Health, Inc. runs the platform; the clinical care itself is provided by affiliated medical groups that the Terms name as Integrative Women's Care PC, IWC Medical Group, P.A., IWC Medical Group KS, P.A., and Robert G. Aptekar, M.D., P.C. The Terms name Precision Compounding Pharmacy as a pharmacy that fills prescriptions, and the Help Center also names Belmar Pharmacy for Midi Custom Rx orders. Midi says it has more than 550 board-certified clinicians, sees patients in all 50 states and has cared for more than 500,000 women; these are the company's own figures.
How a visit works. You book a video visit online, meet a clinician who reviews your symptoms and history and may order labs, and receive a personalized Care Plan that can combine hormone or non-hormone prescriptions, supplements, lab testing and lifestyle coaching. Follow-up visits adjust the plan. The Help Center describes the first visit as about 30 minutes and follow-ups as about 15 minutes.
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Prices. The self-pay price is $250 for the first visit and $150 for each returning visit. Labs and prescription medications are not included. With insurance, what you pay depends on your plan: Midi says it is in network with most, though not all, major PPO plans. Medicare is out of network; Medicare patients can be seen as self-pay, but neither they nor Midi can submit claims to Medicare. Midi does not treat Medicaid or Medi-Cal patients, even on a self-pay basis. Midi Custom Rx prescriptions and supplements are typically not covered by insurance, though FSA or HSA funds can be used where the plan allows. For Minnesota residents on in-network Blue Cross Blue Shield PPO plans, billing is handled by Midi's partner Herself Health.
Arbitration. The Terms are governed by California law and require disputes to be resolved by binding arbitration on an individual basis, not as a class or representative action; the Federal Arbitration Act governs how that agreement is enforced. Arbitration is held in San Francisco or, if San Francisco is more than 100 miles from your home, within 100 miles of where you live. Either side may still bring an individual claim in small claims court. How to opt out by mail is explained in the section on cancelling a visit and disputing a bill.
Company Relationships
- Affiliated withIntegrative Women's Care PC
- Affiliated withHerself Health
Frequently Asked Questions
How do I cancel or reschedule a Midi Health visit?
Log in to the Midi Portal and change or cancel the visit there. Do it at least 24 hours before the appointment to avoid a cancellation fee. If the portal does not work for you, call 1-888-731-8994 or open a support ticket in the Help Center.
Does Midi Health charge a fee for late cancellation?
Midi's Help Center says a cancellation fee may apply if you change or cancel with less than 24 hours' notice, but it does not state the amount, and the Terms and Conditions do not list one. Ask support at 1-888-731-8994 or by ticket what the fee would be before you cancel late, and keep the answer in writing.
Does Midi Health take insurance?
Midi says it is in network with most, though not all, major PPO plans; the Pricing and Insurance page has a coverage checker, and your insurer's member-services line can confirm your plan. Deductibles, co-insurance and co-pays still apply. Medicare is out of network, so Medicare patients can only self-pay, and Midi does not treat Medicaid or Medi-Cal patients at all. If your plan is out of network, Midi can provide a superbill for out-of-network reimbursement.
How much does a Midi Health visit cost?
Self-pay prices are $250 for a 30-minute first visit and $150 for a 15-minute returning visit. With insurance, Midi says most patients pay around $50 per visit on average, but if your deductible has not been met you may owe up to $250 for a new-patient visit and up to $150 for a follow-up, plus any co-pay or co-insurance. Labs and prescriptions are billed separately.
What can I do if I disagree with a Midi Health bill?
Compare the bill with your insurer's explanation of benefits, then ask Midi in writing, by billing support ticket or a message to the Billing and Payments team in the Athena patient portal, to correct or resubmit the claim and to pause the balance during review. In its BBB replies Midi has sometimes adjusted charges or recoded and resubmitted claims. If the insurer denied the claim, appeal with the insurer and then your state insurance department. If a credit-card charge is a billing error, such as a wrong amount or a charge you did not authorize, report it to your card issuer within 60 days after the statement was sent. Uninsured or self-pay patients billed $400 or more on this page their Good Faith Estimate can start the federal No Surprises dispute process within 120 days of the bill date, for a $25 fee. The Terms require individual arbitration, with a small-claims exception.
How do I get prescriptions from Midi Health?
Your clinician sends prescriptions to the preferred pharmacy you list in your health questionnaire; many patients choose a home-delivery pharmacy, and support can change the pharmacy for you. Midi Custom Rx products are shipped by its partner compounding pharmacies and are typically not covered by insurance, though FSA or HSA funds may be used. Prescription treatments cannot be refunded or returned; if an order was wrong, write to [email protected].
How do I contact Midi Health?
Call 1-888-731-8994 or open a support ticket through the Help Center for customer service, billing and insurance questions. Midi also answers insurance and pricing questions at [email protected], and that address is where to report an error with a prescription order; supplement orders and refund claims go to [email protected]. For medical questions, send a secure message to your clinician in the Athena patient portal, reachable from the Midi Portal menu. In a medical emergency, call 911.
Has Midi Health been reviewed over its advertising?
In February 2026 the National Advertising Division of BBB National Programs, an industry self-regulatory body, reviewed an Instagram post claiming that 91 percent of patients find relief within two months. Midi Health told NAD it had permanently discontinued the claim, so NAD did not rule on whether it was supported.
Is Midi Health a real medical clinic?
Midi Health is a virtual clinic run by Midi Health, Inc., a company founded in 2021 whose Founder and CEO is Joanna Strober. Care is delivered over video by licensed clinicians working for affiliated medical groups that the Terms and Conditions name, including Integrative Women's Care PC and IWC Medical Group, P.A. Prescriptions are sent to a pharmacy, and Midi can bill most PPO insurance plans. BBB lists the business as accredited with a B rating.
Sources (9)
Midi Health (own site)
- Midi Health home page joinmidi.com
- Midi Health Our Story page joinmidi.com
- Midi Health Terms and Conditions joinmidi.com
- Midi Health Pricing and Insurance page joinmidi.com
Review sites
- BBB business profile for Midi, Palo Alto, CA bbb.org
- Trustpilot reviews of joinmidi.com trustpilot.com
Other
- BBB National Programs NAD Case 7534, Midi Health, Inc. bbbprograms.org
- Midi Help Center: How do I cancel or reschedule a visit joinmidi.zendesk.com
- Midi Help Center: How will I be billed joinmidi.zendesk.com