Independent profile — not affiliated with LifeLock
LifeLock
LifeLock is an identity-theft protection and credit-monitoring service founded in 2005 in Tempe, Arizona, acquired by Symantec in 2017, and now marketed as a brand of Gen Digital Inc. (formerly NortonLifeLock, following a 2022 merger with Avast). LifeLock settled FTC allegations twice without admitting wrongdoing: in 2010 over claims it overstated its identity-theft protection, and in 2015 over alleged violations of that 2010 order, settling for $100 million -- at the time the largest monetary award the FTC had obtained in an order-enforcement action. A parallel consumer class action (Ebarle) added a $68 million settlement fund. Separately, a decade-long False Claims Act suit against the parent company over a federal sales contract -- initially decided for about $1.2 million in January 2023, then substantially increased by the court in January 2024 -- ultimately concluded in December 2024 with a $55.1 million payment.
Complaints & Reviews on USAComplaints
USAComplaints currently maintains 6 historical complaints about LifeLock, published between 2008 and 2013. No approved complaints have been published on this site during the last three years. For a current reputation snapshot, see the independent sources below.
- Consumer Report
- A Huge rip off
- Dishonest, Lifelock claims to protect your credit when in fact they do not. You can buy identity protection with your rental insurance or home owners insurance
- Waist of time and money they do not care
- Service Doesn't Work LifeLock stores your personal data on their server, LifeLock CEO Todd Davis has had his own identity stolen on several occasions and experian is suing Lifelock as well as a few of their own customers
- A Potential For Dangerous Fraud Lifelock guarantee doesn't cover fraud loss unless their system has an erro
Complaint Themes
Independent Sources
Shown for context — not merged with USAComplaints' own numbers.
Contacts
- Website: https://www.lifelock.com
Locations
| Type | Address |
|---|---|
| Headquarters | 60 E Rio Salado Pkwy, Suite 1000 Tempe AZ 85281 |
Corporate history and ownership chain
LifeLock, Inc. was founded in 2005 in Tempe, Arizona and went public in 2012. Symantec Corporation acquired it for about $2.3 billion, closing February 9, 2017. When Broadcom acquired Symantec's enterprise security business in 2019, the remaining consumer business (Norton plus LifeLock) became a standalone public company renamed NortonLifeLock Inc. NortonLifeLock merged with Avast, closing September 12, 2022, and the combined company renamed itself Gen Digital Inc. that November. LifeLock remains an active product brand within Gen Digital, often bundled with Norton antivirus products.
Is LifeLock Legitimate?
LifeLock's core historical problem is that its marketing overstated what the service actually did: the FTC alleged in 2010 that it falsely claimed to provide complete identity-theft protection, and alleged again in 2015 that it kept making deceptive claims and failed to maintain the data-security program its own 2010 order required. LifeLock settled both matters without admitting the allegations -- the 2015 settlement, at $100 million, was the largest FTC order-enforcement recovery at the time. A parallel consumer class action (Ebarle) added a $68 million settlement fund, substantially funded from the same $100 million rather than as fully separate money. Separately, the current parent company (Gen Digital) paid $55.1 million in December 2024 to conclude an unrelated decade-long False Claims Act case over a federal sales contract. The BBB's current complaint record for the Tempe, AZ profile is a consolidated Gen Digital number, not a LifeLock-specific count; the largest categories are product issues, service/repair, and billing.
Court & Public Records
| Case | Authority | Dates | Type | Outcome | Source |
|---|---|---|---|---|---|
| FTC v. LifeLock, Inc. Docket 2:10-cv-00530-MHM | U.S. District Court, District of Arizona | Settled | Settled The FTC alleged LifeLock falsely claimed to provide complete identity-theft protection; separately, 35 state Attorneys General pursued coordinated state proceedings/orders over related conduct (not as co-plaintiffs in this federal case). LifeLock agreed to pay $11 million to the FTC and $1 million total to the states, without admitting the allegations, and was required to implement a comprehensive information-security program with biennial independent third-party assessments for 20 years. | Source | |
| FTC v. LifeLock, Inc. (contempt enforcement of the 2010 order) Docket 2:10-cv-00530-MHM | U.S. District Court, District of Arizona (2015 contempt enforcement of the 2010 FTC order) | Settled | Settled The FTC alleged LifeLock violated its 2010 order in four ways, including continued deceptive advertising and failing to maintain the required data-security program. LifeLock, neither admitting nor denying the allegations, agreed to pay $100 million -- then the largest monetary award the FTC had obtained in an order-enforcement action -- of which up to $68 million could be used to fund the parallel Ebarle consumer class-action settlement. The FTC later used remaining funds to mail over 1 million refund checks (totaling over $31 million, averaging about $29) to affected consumers in 2019. | Source | |
| Ebarle v. LifeLock, Inc. Docket 3:15-cv-00258-HSG | U.S. District Court, Northern District of California | Settled | Settled Consumer class action covering U.S. residents who purchased a LifeLock plan between September 2010 and January 2016, coordinated with (and substantially overlapping) the FTC's 2015 contempt settlement -- up to $68 million of the FTC's $100 million order could fund this settlement. The court-approved Settlement Fund was $68,000,000; LifeLock separately agreed not to oppose $10.2 million in attorneys' fees and expenses, paid in addition to (not out of) the fund. | Source | |
| United States ex rel. Morsell v. NortonLifeLock Inc. / Gen Digital Inc. | U.S. District Court, District of Columbia | — | Judgment | Judgment entered Whistleblower (qui tam) False Claims Act suit alleging the company knowingly submitted false commercial-sales/discount disclosures under a federal GSA Multiple Award Schedule contract originally signed in 2007 under Symantec. The court initially entered judgment of about $1.2 million to the United States and $380,000 to California in January 2023 -- far below the roughly $280 million a government damages expert had modeled -- but substantially increased the federal judgment on January 16, 2024 to $16,121,696.04 in damages plus $36,872,000 in civil penalties, and denied a further reduction on August 30, 2024. The Department of Justice announced on December 2, 2024 that Gen Digital paid $55.1 million total (including interest and costs), concluding the decade-long case. | Source |
| FTC v. Avast Limited (pre-acquisition Avast/Jumpshot conduct, unrelated to LifeLock service) | Federal Trade Commission administrative order | Settled | Settled Not a LifeLock-branded matter, and predating Avast's acquisition by LifeLock's then-parent (NortonLifeLock closed its Avast merger September 12, 2022): the FTC alleged Avast sold consumers' web-browsing data via its Jumpshot subsidiary (2014-2020) to over 100 third parties despite promising its products blocked online tracking. A proposed consent order was announced February 22, 2024 and finalized June 26, 2024: Avast agreed to pay $16.5 million and was permanently banned from selling browsing data for advertising. The FTC sent claim-form notices to about 3.69 million potentially eligible consumers in February 2025; actual refund payments (about $15.3 million to 103,152 consumers with valid claims) began in December 2025. | Source |
Company Relationships
- Affiliated with: Gen Digital Inc.