Independent profile. Not owned, sponsored or endorsed by LifeLock.
LifeLock Complaints & Contacts
LifeLock is an identity-theft protection and credit-monitoring service founded in 2005 in Tempe, Arizona, acquired by Symantec in 2017, and now marketed as a brand of Gen Digital Inc. (formerly NortonLifeLock, following a 2022 merger with Avast). LifeLock settled FTC allegations twice without admitting wrongdoing: in 2010 over claims it overstated its identity-theft protection, and in 2015 over alleged violations of that 2010 order, settling for $100 million -- at the time the largest monetary award the FTC had obtained in an order-enforcement action. A parallel consumer class action (Ebarle) added a $68 million settlement fund. Separately, a decade-long False Claims Act suit against the parent company over a federal sales contract -- initially decided for about $1.2 million in January 2023, then substantially increased by the court in January 2024 -- ultimately concluded in December 2024 with a $55.1 million payment.
Contacts
- UnverifiedWebsitelifelock.com ↗
Customer service & general contact
- VerifiedLifeLock Help Centersupport.norton.com/lifelock/en/us/home/current/… ↗
Account & login
- VerifiedSign in to your LifeLock account (my.Norton.com)my.norton.com ↗
Locations
- Headquarters60 E Rio Salado Pkwy, Suite 1000 Tempe AZ 85281
Is LifeLock Legitimate?
- Legal name
- LifeLock (identity-theft protection brand of Gen Digital Inc.)
- Founded
- 2005
- Business type
- Identity theft protection and credit monitoring service
- Website
- lifelock.com
- Headquarters
- Tempe, AZSource: BBB business profile, checked 2026-08-25
LifeLock is an identity-theft protection brand of Gen Digital Inc., founded in 2005, with a BBB profile in Tempe, AZ. The FTC alleged in 2010 that it falsely claimed to provide complete identity-theft protection, and alleged again in 2015 that it kept making deceptive claims and failed to maintain the data-security program its own 2010 order required. LifeLock settled both matters without admitting the allegations -- the 2015 settlement, at $100 million, was the largest FTC order-enforcement recovery at the time. A parallel consumer class action (Ebarle) added a $68 million settlement fund, substantially funded from the same $100 million rather than as fully separate money. Separately, the current parent company (Gen Digital) paid $55.1 million in December 2024 to conclude an unrelated decade-long False Claims Act case over a federal sales contract. The BBB's current complaint record for the Tempe, AZ profile is a consolidated Gen Digital number, not a LifeLock-specific count; the largest categories are product issues, service/repair, and billing.
Independent Sources
Shown for context — not merged with USAComplaints' own numbers.
Complaint Themes
Reviews & Complaints on USAComplaints
USAComplaints currently maintains 6 historical complaints about LifeLock, published between 2008 and 2013. No approved complaints have been published on this site during the last three years. For a current reputation snapshot, see the independent sources on this page.
- Consumer Report
- A Huge rip off
- Dishonest, Lifelock claims to protect your credit when in fact they do not. You can buy identity protection with your rental insurance or home owners insurance
- Waist of time and money they do not care
- Service Doesn't Work LifeLock stores your personal data on their server, LifeLock CEO Todd Davis has had his own identity stolen on several occasions and experian is suing Lifelock as well as a few of their own customers
- A Potential For Dangerous Fraud Lifelock guarantee doesn't cover fraud loss unless their system has an erro
Had an experience with LifeLock? Tell other people what happened.
Submit a ComplaintCourt & Public Records
FTC v. LifeLock, Inc.
SettledFTC v. LifeLock, Inc. (contempt enforcement of the 2010 order)
SettledEbarle v. LifeLock, Inc.
SettledUnited States ex rel. Morsell v. NortonLifeLock Inc. / Gen Digital Inc.
JudgmentFTC v. Avast Limited (pre-acquisition Avast/Jumpshot conduct, unrelated to LifeLock service)
SettledCorporate history and ownership chain
LifeLock, Inc. was founded in 2005 in Tempe, Arizona and went public in 2012. Symantec Corporation acquired it for about $2.3 billion, closing February 9, 2017. When Broadcom acquired Symantec's enterprise security business in 2019, the remaining consumer business (Norton plus LifeLock) became a standalone public company renamed NortonLifeLock Inc. NortonLifeLock merged with Avast, closing September 12, 2022, and the combined company renamed itself Gen Digital Inc. that November. LifeLock remains an active product brand within Gen Digital, often bundled with Norton antivirus products.
Company Relationships
- Affiliated withGen Digital Inc.
Frequently Asked Questions
Has LifeLock settled with the FTC?
How do I sign in to my LifeLock account?
Norton's support article says to go to my.Norton.com, click Sign In and enter your username or email address. You can then use a one-time passcode sent to your registered email or mobile number, your password, or a Google, Apple or Microsoft account if one is already linked. A forgotten password is reset with Forgot password? on the sign-in screen. After too many failed attempts the account may be temporarily locked, and the article recommends waiting an hour before trying again; if the account is tied to an old email address you cannot access, it says to contact Member Services and Support. Signing out only disconnects the current device or browser; it does not cancel the subscription or uninstall the app.
How do I stop LifeLock from renewing automatically?
Norton's help page on automatically renewing subscriptions, filed under Norton 360 with LifeLock, says a subscription can be stopped from automatically renewing any time before the day it is due to be charged, either by signing in to the Norton account or by contacting Norton. For annual subscriptions it says Norton emails the renewal price and billing date before any charge. The page points to a separate Norton guide for the detailed steps.
Is a credit freeze free, and how do I place one?
The FTC says there is no cost to place or lift a credit freeze and that a freeze does not affect your credit score. To place one, you contact all three credit bureaus, Equifax, Experian and TransUnion; the FTC article links to each bureau's page. A freeze lasts until you lift it.
Who owns LifeLock now?
What was the Morsell lawsuit and how much did it cost the company?
Sources (2)
Review sites
- BBB business profile bbb.org
Other
- Gen Digital investor relations investor.gendigital.com