Independent profile. Not owned, sponsored or endorsed by Grow Therapy.

Grow Therapy Reviews, Complaints & Contacts

Grow Therapy is the brand of Grow Care, Inc., an online network that connects clients with insurance-accepting therapists and prescribers. Clinical care is provided by affiliated Grow Healthcare Group practices, and fees such as late-cancellation charges are set by the individual provider. It announced a move of its New York headquarters to 100 Broadway, effective December 1, 2025, and its CEO is co-founder Jake Cooper.

REVIEWS & COMPLAINTS0none submitted to USAComplaints yet · see external reviews
WEBSITEgrowtherapy.com
HEADQUARTERSNew York, NY
PROFILE CHECKED2026-11-04
Submit a Complaint Official website ↗

Contacts & Login

PhoneEmailAddress

Customer service & general contact

Cancel, billing & returns

Show all 12 contacts

Cancel, billing & returns (continued)

  • VerifiedBilling email, only if Evernorth Behavioral Care Group bills your sessions[email protected]

Account & login

Privacy requests

  • VerifiedHelp booking an appointment; Privacy Officer line for privacy requests786-755-1863

Reference numbers (not support lines)

Other contacts

  • VerifiedDeaf or Hard of Hearing line (Grow accessibility page)724-623-2973
VERIFIED

Locations

  • Headquarters100 Broadway New York NY 10005
  • Mailing address5 W 19th St Rm 3R New York NY 10011
EDITORIAL

Is Grow Therapy Legitimate?

BBB, Trustpilot

Legal name
Grow Care, Inc.
Founded
2020
Business type
Online network that connects clients with insurance-accepting therapists and prescribers; clinical care is provided by affiliated Grow Healthcare Group practices, while Grow Care, Inc. handles administration and payments
Website
growtherapy.comSource: Grow Therapy website, checked 2026-11-04
Headquarters
New York, NYSource: New York Governor's office announcement of the Grow Therapy headquarters move, checked 2026-11-04

Legal entity named in Grow's Terms of Service: Grow Care, Inc. (brand: Grow Therapy), website growtherapy.com. Clinical services are provided by the Grow Healthcare Group professional entities named in the Practice Policies. The BBB profile for Grow Therapy, New York, NY lists a business start date of April 20, 2020, BBB accreditation since December 21, 2020, Jake Cooper as owner, and the address 5 W 19th St Rm 3R, New York, NY 10011. Cooper is also CEO and a co-founder, and Grow announced a move of its headquarters to 100 Broadway, New York, effective December 1, 2025. Grow's Contact Us page directs clients to support inside the client portal, and people who cannot access the portal to a contact form.

EXTERNAL SOURCE

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

BBBNew York, NY listing, A+ and accredited
64 reviews · 206 complaints · BBB business grade A+
BBBPhiladelphia, PA listing for Grow Healthcare Group PA, F for unanswered complaints
6 reviews · 9 complaints · BBB business grade F
BBBMiami, FL listing, F for unanswered complaints
11 reviews · 31 complaints · BBB business grade F
Trustpilot
8,658 reviews · TrustScore 4.6 / 5
EDITORIAL

Complaints and reviews about Grow Therapy

No published complaint reports are currently linked to this profile.

BBB. BBB has three listings connected with Grow. The two under the Grow Therapy name give the phone number (786) 244-7711 and name Jake Cooper, as owner on the New York listing and as CEO on the Miami listing. The New York, NY listing (5 W 19th St) shows BBB accreditation since December 21, 2020, an A+ rating, 206 complaints in the last 3 years, 63 of them in the last 12 months, and 64 customer reviews averaging 1.14 out of 5 stars. BBB marks 178 of those complaints as answered and 28 as resolved, and sorts them as service or repair 74, product 43, billing 42, sales and advertising 21, customer service 18 and order 8. The Miami, FL listing (66 W Flagler St), opened by BBB in March 2023, is not accredited and has an F rating; BBB gives as its reasons 31 complaints filed in the last 3 years and failure to respond to 28 of them. The Philadelphia, PA listing for Grow Healthcare Group PA is not accredited and has an F rating; BBB gives as its reasons 9 complaints and failure to respond to all 9. BBB does not verify the complaints themselves.

Trustpilot. The Trustpilot page for growtherapy.com shows a TrustScore of 4.6 from 8,658 reviews, 1,873 of them in the last 12 months, and a claimed profile since February 2021. Trustpilot notes that the company 'hasn't invited customers recently, so reviews may not be representative'.

What customers say in reviews and complaints. Complaints shown on BBB describe bills well above the estimate, charges that continued after a request to cancel, insurance claims denied or misfiled, support that is mostly chat and hard to reach by phone, records requests not met, and concerns about a provider's conduct. One-star Trustpilot reviews raise missed-appointment fees, refund delays, chatbot support, providers who stopped responding, and insurance or login problems. These are customers' own accounts.

These figures come from separate platforms with different methods and are not combined with each other or with this site's reports.

Had an experience with Grow Therapy? Tell other people what happened.

Submit a Complaint
EDITORIAL

Cancel a session, dispute a fee or charge, and contact Grow

Cancel or reschedule. Grow's article on canceling an appointment says to sign in to the client portal, open the next appointment, choose Edit and then Cancel, and give a reason.

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To cancel one session or a whole repeating series, use the Upcoming list under Appointments. The cancel option needs at least 24 hours' notice. Inside 24 hours, message your provider through Messages in the portal, because Grow warns that cancellations sent by text, personal email or any other outside channel may not be logged; a late-cancellation fee may still apply. If your provider does not show up, you are not charged.

Emergencies. A medical or family emergency, severe weather or a car accident may qualify for a fee waiver. Contact your provider as soon as possible; inside the 24-hour window you can also ask Support through the portal. Grow may ask for documentation such as a medical note or weather alert, and you have 14 days from the missed appointment to submit it.

Stop sessions or delete your account. You do not need to delete your account to stop sessions or avoid future charges. Cancel any upcoming appointments, then message your provider in the portal to end care; if you cannot reach the provider, Support can help.

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With no appointments scheduled, there is no charge during a pause. To delete the account, open the Help widget, choose Send us a message and enter 'Account Deletion'. Deletion is permanent, requires no scheduled appointments and no outstanding payments, and Grow keeps health records for 10 years afterward.

Late-cancellation and no-show fees. Grow's FAQ on these fees defines a no-show as not joining within 15 minutes of the start time and a late cancellation as canceling less than 24 hours before. Providers set the fees, up to $200 each, shown under 'Worry-free booking' when you book, and insurance does not cover them.

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Grow's Practice Policies say you are charged for appointments not canceled 24 hours in advance and for arriving 15 or more minutes late, as specified on the provider's booking page and to the extent laws or payer requirements allow. Exceptions for extenuating circumstances are 'at the discretion of the Grow Professional'.

Dispute a fee or charge. Grow's article on disputing a charge says to start by messaging your provider through Messages in the client portal, with the fee description, date, amount, the reason you think it is wrong and supporting documents such as receipts or screenshots of a technical error. Start within 30 days of the charge notification, the payment, or the date you discovered an overpayment or a session that did not happen. Later disputes may not qualify for a refund, although Support can review a late request individually if there were extenuating circumstances. If the provider does not respond or declines, contact Support through the Help widget (Send us a message); Support may ask for documents such as card statements or follow up by phone. Providers have discretion over refunds of no-show and late-cancellation fees.

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If the provider declines, the article says Grow reviews the charge independently against its Practice Policies. For a session charge that differs from what you expected under your coverage, it directs you to your insurer.

Refunds under the Practice Policies. The policy says to contact the billing department through the Contact Us page within 30 days of the original payment (or of discovering the overpayment or non-rendered service) for overpayments, duplicate payments, billing errors, services not rendered or charges that should have gone to insurance, with your name, contact and payment details, a short explanation and any supporting documents. Later requests are not considered unless the billing department accepts extenuating circumstances. Approved refunds are processed in about 5-10 business days to the original payment method, and granting one is 'solely within the discretion of our billing department'. Refunds are not issued for services rendered in accordance with the agreed-upon treatment plan; disputes about services rendered go to Grow's patient dispute resolution process, reached through the Contact Us page.

When the card is charged. Grow's article on charging practices says that for insured visits the card is charged only after the insurer's determination, typically 3-4 weeks after the appointment, with an email titled 'Your Upcoming Payment' 36 hours before any charge.

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Self-pay sessions are charged soon after the provider submits the invoice: within 24-48 hours in that article, 2-3 days in Grow's insurance FAQ. In most cases a card on file is required, except for Kaiser and Medicaid clients; depending on your plan and location it may not be needed until you have a balance. Grow bills your insurer directly and warns that paying through your insurer's portal can cause duplicate charges. It offers no payment plans, but eligible charges can be rescheduled for up to 16 days in the portal. The insurance FAQ advises confirming coverage with your insurer before the first appointment and says its Cost Estimate tool is the easiest way to check eligibility. With a copay plan each session costs the same; with coinsurance you pay a percentage of the allowed amount, so the cost can vary.

A bill above the estimate or a denied claim. Compare the charge with the Explanation of Benefits from your insurer, which shows how the claim was processed. Depending on your deductible, the amount due can be higher than your usual copay.

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If the amount still looks wrong, Grow points to its Billing Support team through the Help widget, with the charge date and amount. When you ask your insurer about coverage, Grow's insurance FAQ says to give it these details: for clients in California, Grow Healthcare Group PC, 99 S Almaden Blvd, Suite 600, San Jose, CA 95113, NPI 1154994846; for all other states, Grow Healthcare Group PA, 66 W Flagler St, Suite 900, Miami, FL 33130, NPI 1245845932. If you and your insurer cannot settle a denied claim, ask the insurer how to appeal; your state insurance department also takes complaints, and the NAIC lists every department at content.naic.org/state-insurance-departments.

Contact. Grow's Contact Us page says the best way to reach Grow is through the client portal, and it asks clients to log in so it can verify their identity.

  • Portal support: use the Help widget at the bottom right. Live chat runs Monday to Friday from 9:00 AM Eastern and callbacks from 10:00 AM to 4:00 PM Eastern. Grow's two pages give different closing times for chat and support hours, 9:00 PM on Contact Us and 8:30 PM in its Support Team article. A message left outside those hours is answered within one business day.
  • No portal access: use the contact form on the Contact Us page or the support form at growtherapy.jotform.com/grow-support/contact-us.
  • Help booking: (646) 687-9932 for new clients (Contact Us page) and 786-755-1863 (accessibility page). Deaf or Hard of Hearing callers can use 724-623-2973.
  • Booking, rescheduling or canceling: Grow's billing FAQ for Evernorth clients prints (646) 776-2022 for these requests. To keep a record, also cancel or message in the portal.
  • Billing: existing clients use portal chat or a callback. The Contact Us page and current Practice Policies list no customer service email. If your portal's Billing Information shows that Evernorth Behavioral Care Group bills your sessions, billing questions go to it at (415) 941-4109 or [email protected].

Escalating. For a privacy complaint, Grow's Notice of Privacy Practices names its Contact Us page and a Privacy Officer at 786-755-1863. You can also complain to the HHS Office for Civil Rights at 1-800-368-1019 (TTY 1-800-537-7697) or through its portal, ocrportal.hhs.gov. The Practice Policies say concerns about a provider's treatment can be submitted in writing through the Contact Us page, and they link to a chart of state agencies that take complaints about licensed providers. If the provider and Support both decline a billing dispute, you can ask your card issuer about disputing the charge. Under the federal Fair Credit Billing Act, your letter about a billing error must reach the issuer within 60 days after the first bill showing the error was sent.

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That process covers credit cards and other revolving credit; if you paid by debit card, contact your bank promptly. You can also file a complaint with your state attorney general's consumer protection office or with BBB.

EDITORIAL

Court cases involving Grow Care, Inc.

Court records

Slade v. Grow Care, Inc. (S.D.N.Y. No. 1:23-cv-04845), filed June 8, 2023: a complaint under the Americans with Disabilities Act alleging that the Grow website was not accessible to a visually impaired user. The plaintiff filed a notice of voluntary dismissal with prejudice and without costs, and the case was closed on July 27, 2023, without a ruling on the claims.

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Doe 1 v. Grow Care, Inc. (S.D.N.Y. No. 1:26-cv-01929, originally N.D. Cal. No. 5:24-cv-09122), filed December 17, 2024: a proposed class action by two plaintiffs proceeding under pseudonyms. They allege that tracking tools from Datadog, Twilio and Wingify on Grow's appointment-booking forms captured what patients typed, including insurance details and the therapist and condition they selected, and shared it without consent. Their claims include the federal Wiretap Act, the California Invasion of Privacy Act, the California Confidentiality of Medical Information Act and common-law privacy. Grow moved to dismiss in April 2025, arguing that the complaint describes routine use of standard website marketing tools. After limited discovery on whether Grow could be sued in California, the parties agreed to move the case, and it was transferred to the Southern District of New York in March 2026. The claims are allegations, not findings.

PUBLIC RECORD

Court & Public Records

Doe 1 v. Grow Care, Inc.

Filed

U.S. District Court, S.D.N.Y.Docket 1:26-cv-01929Source ↗

Filed — no final outcome recorded

The proposed class action first filed in California continues here. A report and recommendation was entered on October 22, 2026 (ECF 91). These are allegations, not findings.

Slade v. Grow Care, Inc.

Dismissed

U.S. District Court, S.D. New YorkDocket 1:23-cv-04845Source ↗

Dismissed

There was no court ruling on the claims.

Case details: Slade v. Grow Care, Inc.Show less

Complaint under the Americans with Disabilities Act alleging that the Grow website was not accessible to a visually impaired user. The plaintiff filed a notice of voluntary dismissal with prejudice and without costs, and the case was closed on July 27, 2023.

Doe 1 v. Grow Care, Inc.

Filed

U.S. District Court, N.D. California (transferred to S.D.N.Y., No. 1:26-cv-01929)Docket 5:24-cv-09122Source ↗

Filed — no final outcome recorded

These are allegations, not findings.

Case details: Doe 1 v. Grow Care, Inc.Show less

Proposed class action, now in the Southern District of New York as No. 1:26-cv-01929. Two pseudonymous plaintiffs allege that tracking tools on Grow's booking forms shared patient data with vendors without consent. Grow moved to dismiss in April 2025. See the court section for the claims.

EDITORIAL

What Grow Therapy is and who provides the care

Business. Grow Therapy is an online booking network for therapy and psychiatric care that is billed to the client's health insurance, with a self-pay option for people whose plan is not listed. Its home page advertises 'Mental health made easy, covered by insurance' and says sessions cost $21 on average with insurance; that is a company figure, and Grow's insurance FAQ says the actual cost depends on your plan, the provider's qualifications, your location and the session length.

Entities. The Practice Policies name Grow Healthcare Group P.A., Grow Healthcare Group PC, Grow Healthcare Group of New Jersey PC and Grow Healthcare Group of Kansas PA, plus affiliated professionals, as the 'Grow Professionals' who provide clinical services. They say Grow Care, Inc. does not provide clinical services and performs administrative, payment and other supportive work for those practices. The Terms of Service (updated January 1, 2026) describe Grow Care, Inc. as an administrative services entity that does not practice medicine, and they are governed by New York law. Fees, attendance rules and clinical decisions therefore involve the individual provider as well as Grow.

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Telehealth and safety. The Informed Consent page (updated December 8, 2025) says telehealth is voluntary and that in an emergency you should call 911 or go to the nearest emergency room, or call or text 988 for suicidal thoughts.

Owner, CEO and funding. Jake Cooper, Alan Ni and Manoj Kanagaraj co-founded Grow Therapy in 2020. Cooper is CEO, Ni is chief technology officer and Kanagaraj is chief strategy officer. BBB's New York listing names Cooper as owner. Grow is a private, venture-backed company: its $150 million Series D in March 2026 was led by TCV and Growth Equity at Goldman Sachs Alternatives, with BCI, Menlo Ventures, Sequoia, SignalFire and Transformation Capital also investing, and it brought total funding to $328 million. Grow reports a network of 26,000 providers, about 7 million visits in 2025 and more than 125 insurer partners.

Headquarters and corporate office. Grow announced a move of its New York headquarters from SoHo to about 19,000 square feet at 100 Broadway in Lower Manhattan, effective December 1, 2025. BBB's New York listing shows 5 W 19th St Rm 3R and 2196 3rd Ave PMB 20071. Grow's Terms of Service give PO Box 930, Portsmouth, NH 03802, under the name Grow Health Care Group, as the address for copyright notices. Grow's Contact Us page lists no phone number or email for the corporate office.

VERIFIED

Company Relationships

  • Affiliated withGrow Healthcare Group P.A.
EDITORIAL

Frequently Asked Questions

How do I cancel a Grow Therapy appointment?

Grow's help article says to sign in to the client portal, open the next appointment, choose Edit then Cancel, and select a reason. The cancel option needs at least 24 hours' notice. Inside 24 hours, message your provider through Messages in the portal so the request is recorded; a fee may apply. Grow warns that cancellations by text, personal email or other outside channels may not be logged.

How much is a Grow Therapy late-cancellation or no-show fee?

Grow's help article says providers set the fees, up to $200 each, shown under 'Worry-free booking' on the provider's booking page, and that the fees are not covered by insurance. A no-show is defined as not joining within 15 minutes of the start time.

How do I dispute a Grow Therapy charge or ask for a refund?

Grow's article says to message your provider in the client portal first, within 30 days (Support can review a later request if there were extenuating circumstances), then use the Help widget to reach Support if there is no response or the dispute is declined; if the provider declines, Grow says it reviews the charge independently against its Practice Policies. Those policies say refund requests go to the billing department through the Contact Us page within 30 days of the payment, are granted at its discretion, and are paid back to the original payment method in about 5-10 business days once approved.

When does Grow Therapy charge my card?

Grow's article says that for insurance visits the card is charged only after the insurer's determination, typically 3-4 weeks after the appointment, with an email 36 hours before the charge. Self-pay sessions are charged within days of the provider's invoice. In most cases a card on file is required, except for Kaiser and Medicaid clients; depending on your plan and location it may not be needed until you have a balance.

How can I find out what a session will cost?

Grow's insurance FAQ says to confirm coverage with your insurer before booking and that the Cost Estimate tool is the easiest way to check eligibility; cost depends on your plan and provider. It says that if session costs do not match expectations you can contact the Client Billing Support Team through the portal.

Who operates Grow Therapy and who provides the therapy?

The Terms of Service name Grow Care, Inc. as an administrative services entity. The Practice Policies say clinical services are provided by Grow Healthcare Group professional entities and affiliated professionals, and that Grow Care, Inc. handles administrative and payment activities.

What is Grow Therapy's customer service phone number and email address?

Grow's Contact Us page and current Practice Policies direct clients to the portal and list no customer service email. Existing clients are asked to log in and use the Help widget, which offers live chat on weekdays from 9:00 AM to 9:00 PM Eastern and callbacks from 10:00 AM to 4:00 PM Eastern. For help booking, Grow prints (646) 687-9932 on its Contact Us page and 786-755-1863 on its accessibility page, which also gives 724-623-2973 for Deaf or Hard of Hearing callers. Its billing FAQ for Evernorth clients prints (646) 776-2022 for booking, rescheduling or canceling. BBB lists (786) 244-7711. If Evernorth Behavioral Care Group bills your sessions, billing questions go to (415) 941-4109 or [email protected]. If you cannot get into the portal, use the contact form on the Contact Us page.

Has Grow Therapy been sued? Is there a class action lawsuit?

Two federal cases name Grow Care, Inc. An ADA website-accessibility complaint filed in New York in June 2023 was voluntarily dismissed with prejudice by the plaintiff on July 27, 2023. A proposed class action filed by two pseudonymous plaintiffs in California in December 2024, alleging that tracking tools on Grow's booking forms shared patient data without consent, moved to the Southern District of New York in March 2026, and Grow has moved to dismiss it. A report and recommendation was entered on October 22, 2026. The claims in that case are allegations; see the court section for details.

Is Grow Therapy a scam?

Grow Therapy is the brand of Grow Care, Inc., founded in 2020 and based in New York, which runs a booking network whose care is delivered by affiliated Grow Healthcare Group practices and billed to health insurance, with a self-pay option. BBB's New York listing shows accreditation since December 2020, an A+ rating and 206 complaints in the last 3 years; those shown describe bills above the estimate, fees, insurance claim problems and hard-to-reach support. Trustpilot shows a TrustScore of 4.6 from 8,658 reviews. A few writers use the word scam: a BBB complaint about a bill far above a $0 estimate, a BBB review about visits charged that the writer expected to be free, and a one-star Trustpilot review. These are customers' accounts. A proposed federal class action over tracking tools on the site is pending, and its claims are allegations.

Is Grow Therapy legit?

Grow Care, Inc. operates Grow Therapy under the terms on growtherapy.com, and clinical care comes from Grow Healthcare Group practices and affiliated professionals. It is led by co-founder and CEO Jake Cooper and has raised $328 million from investors including TCV, Goldman Sachs Alternatives and Sequoia. Its outside ratings differ: BBB gives its New York listing an A+ and accreditation since December 2020, while the Miami and Philadelphia listings have F ratings tied to unanswered complaints, and Trustpilot shows 4.6 from 8,658 reviews. Complaints shown on BBB often concern billing, fees and reaching support, so check your coverage and your provider's cancellation fee before booking.

Where is Grow Therapy's headquarters and corporate office?

Grow announced a move of its New York headquarters from SoHo to 100 Broadway, New York, NY 10005, effective December 1, 2025. BBB's New York listing shows 5 W 19th St Rm 3R, New York, NY 10011. Grow's Contact Us page lists no phone number or email for the corporate office, and it sends client questions to the portal or contact form.

Who owns Grow Therapy and who is the CEO?

Jake Cooper is CEO and co-founded Grow Therapy with Alan Ni and Manoj Kanagaraj in 2020; BBB's New York listing names Cooper as owner. Grow Care, Inc. is privately held and backed by venture investors, including TCV, Goldman Sachs Alternatives, BCI, Menlo Ventures, Sequoia, SignalFire and Transformation Capital.

How do I stop sessions or delete my Grow Therapy account?

Grow says you do not need to delete your account to stop sessions or avoid future charges: cancel upcoming appointments, then message your provider in the portal to end care. To delete the account, clear any appointments and outstanding payments, open the Help widget, choose Send us a message and enter 'Account Deletion'. Deletion is permanent.