Independent profile. Not owned, sponsored or endorsed by Generational Equity LLC.
Generational Equity LLC Reviews & Complaints
Generational Equity, LLC is a Richardson, Texas-based mergers-and-acquisitions advisory firm (business broker) that helps owners of privately held, lower-middle-market companies sell their businesses. It is part of the larger Generational Group family, which includes an SEC/FINRA-registered broker-dealer affiliate, Generational Capital Markets Inc. The firm is BBB Accredited with an A+ BBB rating and disclosed a February 2023 data breach that led to a $275,000 class-action settlement. Separately, some former clients and employees describe a pattern of large upfront retainer fees paid with limited follow-through or no resulting sale — a complaint pattern common across this industry.
Contacts
Corporate & press
- Listed by BBBRichardson, TX headquarters (as listed on BBB profile)(972) 232-1121
- VerifiedGenerational Group corporate site (parent brand family)generational.com ↗
Other contacts
- UnverifiedGenerational Capital Markets Inc. (FINRA affiliate) — not confirmed as this LLC's own line972-448-1000
Locations
- Headquarters3400 N Central Expy Suite 100 Richardson TX 75080
Is Generational Equity LLC Legitimate?
- Legal name
- Generational Equity, LLC
- Founded
- 2005
- Business type
- Business Broker / M&A Advisory Firm
- Website
- generational.comSource: Business Wire, checked 2026-08-25
- Headquarters
- Richardson, TXSource: BBB Business Profile, checked 2026-08-23
Generational Equity, LLC is a business brokerage and M&A advisory firm founded in 2005 and based in Richardson, TX; it is named as a defendant under its own name in a 2023 Dallas County, Texas civil case (Cause No. DC-23-20315).
It is not a securities broker-dealer. The securities side of M&A transactions in this industry is typically handled through a separately licensed affiliate — here, Generational Capital Markets Inc., which is registered with FINRA (CRD #145869) and the SEC (file #8-67761) and based at the same Richardson, TX address.
Generational Equity is BBB Accredited (since October 26, 2026) and carries an A+ rating from the Better Business Bureau.
In October 2023 the company notified regulators, including the Vermont Attorney General, that an unauthorized party had accessed its systems on February 15–16, 2023, exposing personal and financial information for more than 2,200 people. A resulting class action was resolved for a $275,000 settlement fund, with the company denying wrongdoing.
Independent Sources
Shown for context — not merged with USAComplaints' own numbers.
Complaint Themes
Reviews & Complaints on USAComplaints
USAComplaints currently maintains 1 historical complaint about Generational Equity LLC, published in 2009. No approved complaints have been published on this site during the last three years. For a current reputation snapshot, see the independent sources on this page.
Complaint Themes
Complaint history found for Generational Equity centers on the sales/retainer-fee side of the business rather than any securities-registration issue.
In a BBB-listed complaint, a business owner said they paid Generational Equity $39,500 in 2021 to help sell their company, received 22 NDAs and one offer, then went months without hearing from anyone despite requesting updates. Generational Equity's own response to that complaint stated it had made roughly 300 "touch points" and that it needed updated financials from the client to proceed.
On ComplaintsBoard, one reviewer (2016) said the company withheld information about its activities and did not respond to follow-up concerns; a separate 2022 comment on the same page described unsolicited cold calls from the company.
This pattern — a substantial non-refundable retainer paid up front, followed by a sale that does not materialize — is frequently alleged against firms in the business-brokerage/M&A-advisory industry generally, and these specific instances fit that pattern. The overall scale of it here (how many clients, over what period) could not be established from public sources.
Had an experience with Generational Equity LLC? Tell other people what happened.
Submit a ComplaintCourt & Public Records
Linda Glass, individually and on behalf of all others similarly situated v. Generational Equity LLC and Generational Equity Group Inc.
SettledOverview
Generational Equity, LLC is a mergers-and-acquisitions advisory firm (business broker) headquartered at 3400 N Central Expy, Suite 100, Richardson, TX, that works with owners of privately held, lower-middle-market companies who want to sell their business.
It is part of the Generational Group family of companies, which also includes Generational Capital Markets Inc. (a FINRA/SEC-registered broker-dealer), Generational Wealth Advisors, Generational Consulting Group, and the DealForce buyer-sourcing platform. The Better Business Bureau lists the business as operating since December 31, 2004, and names John H. Binkley Jr. as Chairman & CEO and Ryan Binkley as President on its profile -- company and press materials, by contrast, generally identify Ryan Binkley as CEO/co-founder of Generational Group. Both are shown here rather than one being silently preferred.
More company historyShow less
Some older material online associates this firm with a predecessor name, "GW Equity, LLC" (an entity that held a 2009 trademark registration for "Generational Wealth & Equity"). Whether GW Equity was formally renamed into today's Generational Equity, LLC or was a separate related entity is not established; the connection is noted here only.
Company Relationships
- Affiliated withGenerational Capital Markets Inc.
- Affiliated withGenerational Group
- Affiliated withGenerational Equity Group Inc.
Employer Reputation
Employee reviews aggregated on Glassdoor under the Generational Group listing (128 reviews found) describe a demanding, closely monitored sales environment: several reviewers said staff were required to keep phones put away and that management tracked call and sales metrics closely, with performance-related turnover common in sales roles.
Other reviewers described strong support and training from management. This mix — a highly structured, metrics-driven sales floor alongside real dissatisfaction from some former employees about how prospects and commission structure were represented — is consistent with patterns commonly reported at commission-driven business-brokerage sales organizations generally.
Frequently Asked Questions
Is Generational Equity a legitimate company?
Generational Equity, LLC is an established mergers-and-acquisitions advisory (business brokerage) firm headquartered in Richardson, TX, operating since at least 2005 and named in its own right in Texas court records. It is BBB Accredited and holds an A+ Better Business Bureau rating.
Complaints, including one detailed in a BBB-listed case, describe large upfront retainer fees paid with no resulting sale of the client's business. A long-running firm can still draw client complaints about its fee structure and follow-through, so read both before signing an engagement.
Is Generational Equity LLC a scam?
Generational Equity, LLC is a mergers-and-acquisitions advisory firm at 3400 N Central Expy, Suite 100, Richardson, TX, which BBB lists under Business Brokers, Acquisitions and Mergers. BBB shows Generational Equity as BBB Accredited with an A+ rating and 0 complaints filed with BBB in the last 3 years. A class action against Generational Equity LLC and Generational Equity Group Inc. over a February 15-16, 2023 data security incident (Dallas County, Texas, Cause No. DC-23-20315) was settled: the defendants had filed a general denial, the court preliminarily approved the settlement on August 5, 2024, and the settlement capped monetary recovery at $275,000. Complaints published on this site are customers' own accounts, not findings by the site.
Does Generational Equity need to be registered with FINRA or the SEC?
Generational Equity, LLC itself operates as a business/M&A advisory firm rather than a securities broker-dealer. The securities-related side of a deal in this business family is handled by an affiliated, separately registered entity, Generational Capital Markets Inc., which is a FINRA member (CRD #145869) and SEC-registered broker-dealer (file #8-67761) at the same Richardson, TX address.
If you are working with Generational Equity on a transaction involving securities, ask specifically which entity and which licensed individual is handling that part of the deal.
Was Generational Equity involved in a data breach?
Yes. Generational Equity disclosed that an unauthorized party accessed its systems on February 15–16, 2023, exposing personal and financial information (including Social Security numbers) for more than 2,200 people; it began notifying affected individuals and state regulators, including the Vermont Attorney General, in October 2023.
A resulting class action (Linda Glass v. Generational Equity LLC and Generational Equity Group Inc., Dallas County, TX, Cause No. DC-23-20315) was resolved with a $275,000 settlement fund; the company denied all allegations of wrongdoing as part of that settlement.
Do people complain about Generational Equity's upfront fees?
Yes, that is the most specific complaint pattern found. In one detailed BBB-listed case, a business owner said they paid a $39,500 retainer in 2021, received limited results (22 NDAs, one offer, no sale), and went months without a response; the company disputed that characterization in its reply.
This kind of complaint — a substantial non-refundable fee paid up front, with the promised sale not materializing — is commonly alleged against firms across the business-brokerage/M&A-advisory industry. It's worth asking any firm in this space, including this one, exactly what the retainer covers and under what conditions it is refundable before you sign.
Sources (5)
Public records
- Vermont Attorney General ago.vermont.gov
- FINRA BrokerCheck files.brokercheck.finra.org
Review sites
- BBB Business Profile bbb.org
Other
- Business Wire businesswire.com
- 298th Judicial District Court, Dallas County TX angeion-public.s3.amazonaws.com