FamilyTreeNow

Independent Sources

Shown for context — not merged with USAComplaints' own numbers.

Contacts

• Website: https://www.familytreenow.com/
• Privacy request line (as stated in the company's California data broker registration): 877-838-4889
• Record-removal (opt-out) page named by BBB: https://www.familytreenow.com/optout
• Privacy notice (rights link given in California and Texas filings): https://www.familytreenow.com/privacy
• Privacy email listed in the California data broker filing: [email protected]
• Customer support email listed on Trustpilot: [email protected]

Locations

Want your record removed from FamilyTreeNow? What the sources say

Family Tree Now, LLC operates FamilyTreeNow.com, a free people-search and genealogy records website that has registered as a data broker in California and Texas. This page covers how to ask for a listing to be removed, what the company and regulators' filings say about the process, and what the complaint record shows. Important limit: when research was done on September 30 and again on October 3, 2026, familytreenow.com (including its opt-out, privacy, notice-at-collection and terms pages) returned a Cloudflare "Sorry, you have been blocked" security page in the browser used for research. That is a bot-protection block rather than a site outage, but it means the opt-out form, terms and privacy notice could not be opened or quoted here. What follows relies on the company's state data broker filings, its replies posted on BBB, and California's state consumer site. Use the form on the company's site itself for the current steps.

• Start with the removal page BBB points to. BBB's profile states that "Consumers can have their information removed from the website by following the directions on this link: www.familytreenow.com/optout". The form fields, identity verification and confirmation steps on that page were not reviewed here.
• Expected timing, per the company's BBB replies. In replies posted on BBB between September 11 and September 22, 2026, FamilyTreeNow Customer Support wrote: "We have submitted your listing for removal, per your request. Please allow 3-5 business days for this to reflect online. Note that certain requests may take longer as we verify the identity of the requestor. Ensure that you clear your browser cache and do not click on saved links. Please re-perform the search to verify your request."
• Privacy requests and appeals. The company's California data broker filing says consumers may use the "Do Not Sell My Personal information" link in the website footer or call its privacy request line, (877) 838-4889, and should use the cookie banner for cookie-based sharing. Its Texas filing gives the same footer-link route and adds: "We do not accept privacy requests submitted via email." (The two filings list different contact addresses: [email protected] in the California filing and [email protected] in the Texas filing.) In BBB replies dated September 11 and September 14, 2026, the company wrote that to appeal the handling of a privacy request, a person should use "the process described in the Your Privacy Rights section of our Privacy Notice", identify the specific law believed to apply, and, to the extent able, briefly explain why that law covers the person; it added that replying directly to its email "will not start an appeal". In a reply dated September 18, 2026 the company wrote: "We do not process appeals of privacy requests via the BBB website. If you wish to appeal how we processed your request, please use our designated appeal form to ensure that it is processed in compliance with the law." The location of that appeal form on the company's site was not reviewed here.
• If you live in California, California's Delete Request and Opt-out Platform (DROP) at privacy.ca.gov/drop lets a verified California resident send one deletion request to registered data brokers for free (the sign-up portal is consumer.drop.privacy.ca.gov). California says data brokers must access DROP at least every 45 days starting August 1, 2026, and that status updates can take up to 90 days.
• If a request is refused or ignored, keep the date you submitted it, the listing URL, and any reply. BBB complaints dated September 2026 allege the company declined removal because of the consumer's state of residence, most of them citing the lack of a comprehensive privacy law (see the complaint record below); the company's posted replies in those threads either say the listing was submitted for removal or describe the appeal route. You can also complain to BBB, to your state attorney general, to the FTC (reportfraud.ftc.gov) and, for California residents, to the California Privacy Protection Agency (complaint form at cppa.ca.gov/webapplications/complaint).
• Not a background-check company, per the company. The company's BBB replies state that FamilyTreeNow is not a consumer reporting agency under the Fair Credit Reporting Act (BBB redacted some of the wording) and that the site "cannot be used for employment, credit or tenant screening, or any related purpose." Separately, the FTC's guidance for landlords states: "When you use consumer reports to make tenant decisions, you must comply with the Fair Credit Reporting Act (FCRA)."

Data broker registrations and regulator checks

California. California's 2026 Data Broker Registry (page shows "Last Updated: 7/29/2026") lists Family Tree Now, LLC with website familytreenow.com, email [email protected], phone (877) 838-4889 and address PO Box 515381 PMB 29296, Los Angeles, CA 90051. The record lists https://www.familytreenow.com/privacy and https://www.familytreenow.com/notice-at-collection as its consumer-rights pages. It answers "No" to whether the company or its subsidiaries are regulated by the federal Fair Credit Reporting Act or the Gramm-Leach-Bliley Act, and "No" to collecting personal information of minors. Its request-metrics fields (labelled for 2024 in the registry's column headings) report: 631 requests to delete, all 631 "complied in whole"; 188,695 requests to opt out of sale or sharing, of which 141,866 were complied with in whole and 46,829 were "denied"; median response time of 1 day for both; and zero requests to know. These are the company's own self-reported figures, and the registry does not say why requests were denied. The registry file was re-downloaded on October 3, 2026 and its content for this company was unchanged.

Texas. The Texas Secretary of State's Data Broker Registry lists Family Tree Now, LLC under registration number 20250046 (filing submitted 11/21/2025), primary physical address 1915 21st St, Sacramento, CA 95811-6813, and the privacy email [email protected] (the California filing lists [email protected] instead). The filing's additional-information field says consumers can opt out of the sale of certain personal information through the "Do Not Sell My Personal Information" footer link and states: "We do not accept privacy requests submitted via email." The authorized person for the filing is listed with the title Compliance Manager. The filing lists the categories of data it processes and transfers as identifiers; characteristics of protected classifications under applicable state or federal law; property or business record information; internet or other electronic network activity information; device information; geolocation information; information included in communications with the company; search criteria; and inferences drawn from that information. It reports no known-child data and 0 security breaches. The Texas search was repeated on October 3, 2026 with the same result.

Other states. Vermont's data broker inquiry page redirected to an online-services login on October 3, 2026 and Oregon's search was not completed during research, so those registries were not checked. No government enforcement action or order naming Family Tree Now, LLC was identified in the sources checked on September 30 and October 3, 2026: the California Privacy Protection Agency registry, data broker and announcements pages (including its January 8, 2026 data broker enforcement announcement, which does not name this company), the CalPrivacy newsroom page as displayed, and the CFPB Consumer Complaint Database, whose company-name lookup and full-text search returned no match for the company name (database last updated October 2, 2026). Absence from those sources is not proof that none exists.

Company background

According to the California and Texas registry filings, the operator is Family Tree Now, LLC. BBB lists the business as "FamilyTreeNow.com" (alternate name "Family Tree Now LLC"), a limited liability company with a business start date of July 13, 2014, an incorporation date of March 26, 2015, and a BBB file opened March 19, 2015 (dates taken from BBB's underlying profile data; BBB does not say which state issued the LLC). No parent company or owner was identified in the filings and listings reviewed; that is not proof that none exists.

The filings and listings give several addresses, reported here as published and not characterised: a Los Angeles post office box with a private-mailbox number (California registry), 1915 21st St in Sacramento (labelled "Primary Physical Address" in the Texas registry), 1420 E Roseville Pkwy, Ste 140-325 in Roseville (BBB), and PO Box 585, Roseville, CA 95661 (the contact box on the company's Trustpilot profile). The company's own website, terms and privacy notice could not be opened during research (Cloudflare security block), so its description of its data sources and any ownership statements were not reviewed.

BBB's alert on the company's profile describes the subject of complaints: information that can be found by searching an individual's name and city, state and/or birth date, and complainants being unhappy that the site can be used to look up current and past addresses and possible relatives.

Complaint record: USAComplaints, BBB, Trustpilot, ComplaintsBoard and CFPB, reported separately

Each source is reported separately, as displayed on October 3, 2026; the figures are not added together and complaints are allegations.

• USAComplaints: a search of this site for "familytreenow" (usacomplaints.com/index.php?do=search&subaction=search&story=familytreenow), run on September 30 and again on October 3, 2026, returned "site search yielded no results"; a check of the site's complaint archive (offender, title, text and extra-field text for "familytreenow" and "family tree now") also found no approved complaint naming the company on October 3, 2026. The "Complaints 0" counter in the page header is this site's own count and is not a count of complaints about the company elsewhere.
• BBB (profile "FamilyTreeNow.com", Roseville, CA): not BBB accredited, rating B-. BBB says the rating reflects 116 complaints filed against the business and 1 unresolved complaint. The complaints tab shows 116 total complaints in the last 3 years and 77 closed in the last 12 months. The reviews tab shows 1 out of 5 stars, an average of 12 customer reviews. BBB's own alert says the company "generally responds to these complaints by removing the consumer's information from public view or explaining how the complainant can 'opt out'". The first page of the complaints tab (page 1 of 12) shows ten initial complaints dated September 3 to September 14, 2026. Seven of them allege that a removal or opt-out request was denied or refused because of the consumer's state of residence, most of them citing the lack of a comprehensive privacy law; one alleges the company said removal was not required because publishing the information is not illegal; one alleges that the opt-out page redirects back to the privacy request form; and one alleges that records remained visible after a removal attempt. The company's replies in those threads (September 11 to 22, 2026) either state that the listing was submitted for removal, with 3-5 business days for the change to show, or describe the appeal route; in one thread the complainant wrote on September 25, 2026 that the resolution was satisfactory. Reviews displayed on BBB include allegations of an unanswered removal request, inaccurate information (a telephone number linked to the wrong person) and a full name and address shown without consent; BBB does not verify them.
• Trustpilot: score 2.0 from 11 reviews; Trustpilot displays "1 review in the last 12 months" (the two most recent reviews are dated April 8, 2026 and October 8, 2025). 82 percent of the reviews are 1-star, 9 percent 5-star and 9 percent 4-star. The profile is shown as claimed (April 2015) and Trustpilot displays "No recent history of asking for reviews" and "Hasn't replied to negative reviews"; Trustpilot says it does not fact-check reviews. A January 2025 review alleges that a listing taken offline after an opt-out request was later placed back online; the company's response to it, if any, is not shown.
• ComplaintsBoard: 0 reviews and 16 complaints, page updated August 24, 2026; the latest complaint displayed is dated March 15, 2026.
• CFPB: the Consumer Complaint Database's company-name lookup returned no match for "Family Tree Now", "FamilyTreeNow" or "familytreenow", and a full-text search for "familytreenow" returned 0 hits, on October 3, 2026. CFPB covers consumer financial products, so a people-search site may fall outside its database.

Is FamilyTreeNow Legitimate?

Family Tree Now, LLC is named as the data broker behind familytreenow.com in California's 2026 Data Broker Registry and as registrant no. 20250046 in the Texas Secretary of State's registry. The company is not BBB accredited; the BBB, Trustpilot and ComplaintsBoard snapshots are set out once, in the complaint record above. In its replies on BBB the company states that it is not a consumer reporting agency under the FCRA and that the site cannot be used for employment, credit or tenant screening, and its California filing answers "No" to being FCRA-regulated. That filing also reports, in the registry's 2024-labelled fields, that all 631 deletion requests received were complied with in whole, and BBB notes that the company generally responds to complaints by removing information from public view or explaining how to opt out. No government enforcement action, lawsuit or class settlement naming the company was identified in the sources searched on September 30 and October 3, 2026: the California registry and agency pages, the CalPrivacy newsroom, the CFPB complaint database, and CourtListener's federal docket index (a party-name search for "Family Tree Now" returned no dockets). State-court records, the Vermont and Oregon registries and the company's own website were not searched to completion, so this is not proof that none exists. This page gives the company no rating or verdict; the filings and complaint snapshots are reported so readers can weigh them. Removal requests are handled at the company's site, so confirm the current procedure there.

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