Independent profile — not affiliated with Direct Fairways
Direct Fairways
Direct Fairways LLC is a Tempe, Arizona golf-course advertising company (operating since 2015) that supplies scorecards, yardage books, and course guides to golf courses at no cost, funded by selling local-business ad space on those materials. It is not BBB accredited and carries a BBB "pattern of complaints" alert, with hundreds of complaints over the last three years centered on unauthorized recurring billing and undelivered advertising. A 2024 federal lawsuit alleging unwanted telemarketing calls was voluntarily dismissed in 2025 without a ruling on the merits.
Complaint Themes
Independent Sources
Shown for context — not merged with USAComplaints' own numbers.
Contacts
- Website: https://www.directfairways.com/
- Customer Service: (866) 768-6449
- Customer Service: [email protected]
Locations
| Type | Address |
|---|---|
| Headquarters | 8260 S Hardy Dr Ste 100 Tempe AZ 85284-2018 |
What Direct Fairways Does
Direct Fairways LLC is a golf-course advertising and print company headquartered at 8260 S Hardy Dr, Suite 100, in Tempe, Arizona. According to the company's own site, it has operated since 2015, supplying scorecards, yardage books, course guides, and pin sheets to golf courses across the United States and Canada at no cost to the courses.
The business model funds those free materials by selling advertising space on them to local businesses — the golf course gets branded materials, Direct Fairways gets an ad-sales revenue stream, and the advertiser is promised repeat exposure to golfers at that course.
Customer service is reachable at (866) 768-6449 (Mon–Fri, 8am–5pm MST) or [email protected], and the company maintains a dedicated "Resolution Center" page for handling order and billing disputes.
Is Direct Fairways Legitimate?
Direct Fairways LLC is an operating business at a fixed Tempe, Arizona address, with a Better Business Bureau (BBB) profile and a federal court docket (see below) both identifying it under the same legal name. It is not BBB-accredited, and as of this writing the BBB profile carries an alert for a "pattern of complaints," meaning BBB has withheld a letter rating while it evaluates repeated, similar complaints rather than issuing a routine grade.
BBB records 258 complaints closed against the company over the trailing three years (47 in the most recent 12 months), split roughly across service/repair issues, product issues, billing issues, order issues, and sales/advertising issues; 149 of those were reported resolved. A separate consumer-complaint aggregator (RevDex) independently shows well over 150 reviews with a strongly negative skew, dominated by recurring accounts of unauthorized recurring charges, ads never actually printed after payment, and difficulty getting responses; RevDex's own page does not currently display a precise star-rating breakdown.
BBB's own business-detail fields list Michael J. Bivens and Ryan Foster as Members (owners), Kylie Majewski as Office Manager, and Jay Scannell as the designated BBB complaint contact. BBB also lists "Business Started" as August 28, 2014 and the entity as incorporated July 13, 2017 -- both earlier and more specific than the "since 2015" the company's own site states elsewhere on this profile. BBB additionally lists a related business, Digital Fairways, without further detail on the relationship.
One note on the company's own site: its About page refers to the business as "Direct Fairways Inc.," while its BBB profile and the federal court docket both identify the operating entity as "Direct Fairways LLC." This looks like an inconsistency on the company's own marketing page rather than evidence of two separate companies, but it was not independently confirmed against the Arizona Corporation Commission's registry, which blocked automated access behind a CAPTCHA at research time.
None of this establishes that the company is or is not operating lawfully — it documents a real, sourced complaint pattern and an unresolved BBB rating, which readers evaluating the company should weigh for themselves.
What Complaints Describe
Across BBB and RevDex complaint records reviewed for this profile, a few themes recur:
- Unauthorized recurring billing: multiple complainants describe being sold what they understood as a single-year or one-time advertising package, then charged again later — figures of roughly $399 and $800 appear in more than one independent complaint — without a renewal they recall authorizing.
- Advertising paid for but not delivered: complainants report paying for an ad slot on a course scorecard or guide that was never actually printed or placed, with limited follow-up from the company once payment was collected.
- Sales-process complaints: some complainants allege a salesperson misrepresented a partnership with a specific golf course, or used pressure tactics during the sales call.
- Difficulty reaching customer service to get a refund, contract copy, or clear billing explanation once a dispute arose.
These are complainants' own allegations as recorded by BBB and RevDex, not independently verified by this site. BBB's own complaint-category breakdown (89 service/repair, 80 product, 32 billing, 27 order, 24 sales/advertising, out of 258 total over three years) is consistent with the pattern described above.
If You Have a Billing Dispute
If you believe you were charged by Direct Fairways without authorization, or paid for advertising that was never delivered:
- Check your card or bank statement for the exact charge date and amount, and compare it against your original contract/order confirmation.
- Contact Direct Fairways directly through its Resolution Center or at (866) 768-6449 / [email protected] — the company states it responds within 24 business hours.
- If that doesn't resolve it, you can dispute the charge with your card issuer and/or file a complaint with the Better Business Bureau, which is actively tracking a complaint pattern against this company.
This site found no confirmed, verified payment or login URL for Direct Fairways beyond its own site's contact/resolution pages — no payment portal link was independently traced for this profile, so none is published here as verified.
Contract Terms Worth Knowing Before You Sign
Direct Fairways' own live Terms of Service (linked below) contain several provisions that directly bear on the complaint pattern described above, and that a prospective advertiser should read before agreeing to anything on a sales call:
- This is framed as a business-to-business contract, not a consumer contract. The Terms state the agreement "is not a consumer contract" and "is not governed by consumer auto-renewal statutes," and that whoever verbally or in writing approves the service is representing they have authority to bind a business. This framing is relevant to complaints alleging unauthorized renewal charges, since many consumer-protection auto-renewal laws apply specifically to consumer contracts.
- Refunds are only available within 24 hours of the initial purchase. After that, the Terms describe all services as non-refundable, regardless of whether the advertisement has been produced or delivered yet.
- Delivery can take up to 180 days after artwork approval, and the advertising term itself does not begin until the materials are printed and delivered to the golf course -- which the Terms say depends on each course's own seasonal print schedule and cannot be expedited.
- Billing is described as tied to the golf course's seasonal production cycle, not calendar dates. The Terms state this is why a customer may be billed again as a new season's print run approaches, rather than on a fixed annual date.
- Recorded verbal authorization on a phone call is treated as binding for renewals, billing, and reusing previously supplied artwork -- the Terms say this is used specifically when a print deadline is close and written confirmation might not arrive in time, with written confirmation to follow afterward. This is directly relevant to the many complaints above describing charges the customer says they never authorized in writing.
- Disputes must go to individual binding arbitration, not court or a class action. The Terms require arbitration through the American Arbitration Association in Maricopa County, Arizona, and include a waiver of the right to participate in class actions or class arbitration.
None of this means the complaints above are unfounded or that the company's practices are unlawful -- it means the company's own contract explicitly anticipates and addresses several of the exact situations complainants describe, which is important context for any reader deciding whether to sign up.
Court & Public Records
| Case | Authority | Dates | Type | Outcome | Source |
|---|---|---|---|---|---|
| Lucombe v. Direct Fairways LLC Docket 8:24-cv-02531 | U.S. District Court for the Middle District of Florida | Dismissed | Dismissed Plaintiff Nigel Lucombe alleged violations of the Telephone Consumer Protection Act (unwanted telemarketing calls) against Direct Fairways LLC. The plaintiff filed a notice of voluntary dismissal on April 4, 2025, and the court dismissed the case without prejudice and closed it on April 9, 2025. A voluntary dismissal without prejudice is a procedural closure, not a ruling on the merits — it does not establish that the underlying allegations were true or false. | Source |
Frequently Asked Questions
What does Direct Fairways actually do?
Direct Fairways LLC is a Tempe, Arizona company that supplies golf courses with free scorecards, yardage books, and course guides, then sells advertising space on those materials to local businesses. It says it has operated since 2015.
Does Direct Fairways have a BBB rating?
No. Direct Fairways is not BBB-accredited, and its BBB profile currently carries a "pattern of complaints" alert instead of a letter grade — BBB withholds a rating while it evaluates a cluster of similar complaints. BBB records 258 complaints closed against the company over the trailing three years.
Was Direct Fairways sued?
Yes — a consumer, Nigel Lucombe, filed a federal lawsuit in October 2024 (M.D. Fla., case 8:24-cv-02531) alleging Telephone Consumer Protection Act violations (unwanted telemarketing calls). The plaintiff voluntarily dismissed the case in April 2025 without a ruling on the merits, so no finding of wrongdoing was made either way.
Why was I charged by Direct Fairways after I thought I only paid once?
This is one of the most common complaint themes found in BBB and RevDex records against this company — customers reporting a renewal or recurring charge (commonly cited figures are around $399 or $800) they don't recall authorizing. This site has not independently verified any individual billing claim; if it happens to you, contact Direct Fairways' Resolution Center directly and consider disputing the charge with your card issuer.