Independent profile — not affiliated with Atomic (atomic.supply)
Atomic (atomic.supply)
Atomic, which runs atomic.supply, sells supply-chain planning software to companies that make, buy, move or sell physical goods; it is a business-to-business product sold as an annual subscription priced on the customer's cost of goods, and the price is quoted on a sales call rather than published. Atomic's founders (Michael Rossiter, Neal Suidan and Jeff Goodrich) say they led planning at Tesla, and the company announced a $12.5 million Series A led by Klass Capital and Madrona on September 29, 2026. An SEC Form D filed September 16, 2026 by DVx Atomic Co., a Delaware corporation in Boston, lists the same CEO and three board members named in that announcement, plus director Ganesh Srivats. As of 2026-10-01 USAComplaints has no complaint posts about this company, and the BBB, Trustpilot, ComplaintsBoard and CourtListener checks described below found no consumer-complaint listing or case naming it.
Contacts & Login
- Official website: https://www.atomic.supply/
- Book a discovery call (the company's sales contact route): https://www.atomic.supply/discovery-call
- Customer login: https://my.atomic.supply
- Terms of Service contact (published on the Terms page; see page note on the atomicsupply.com domain): [email protected]
- Privacy Policy contact (published on the Privacy Policy page; see page note on the atomicsupply.com : [email protected]
- Careers page: 'Express general interest' (for job seekers, not customer support): [email protected]
- Issuer telephone listed on the SEC Form D for DVx Atomic Co. (SEC filer listing, not published on at: 415-521-4529
Locations
| Type | Address |
|---|---|
| Headquarters | Boston MA |
| Mailing address | 177 Huntington Ave, Ste 1703, PMB 58674 Boston MA 02115 |
Considering or using Atomic's planning software? What to check
Atomic sells to businesses (its site says it is "For companies that make, buy, move, or sell physical goods"), so there is no consumer checkout, refund button or cancellation menu to point to. If you are weighing Atomic or already use it, these are the items to settle in writing, because the public website does not answer them:
- Get the contract documents. The Terms of Service on atomic.supply (last updated September 29, 2026) are written for "the Atomic Supply website (the 'Service')" and contain no pricing, subscription term, renewal, cancellation or refund provisions. Ask for the order form or master agreement and read the term, renewal and termination clauses.
- Pricing. Atomic's ROI & Pricing page says: "One annual subscription. Priced on your cost of goods, not your headcount. No per-seat fees." It also says integrations, onboarding, a dedicated account manager, quarterly business reviews and same or next day support are included, and that "you get a number for that scope on the call." No price list is published.
- Ask what "live" means. Atomic's own FAQ says the S&OP layer "can be live in about 30 days" and a full deployment "runs four to six months, with Atomic running alongside your current plan until your team trusts it." Ask what you can do, and what you owe, if the rollout misses the date in your order form.
- Security and data. These are the company's statements, worded differently on different pages. The home page says "SOC 2 Type II compliant. 99.9% uptime SLA. Your data is never shared." The home-page FAQ says "Your data is never shared and is deleted on request." The discovery-call page says "Your data is never shared. Data deleted on request." No SOC 2 report or trust-center page was found on the public site, so ask for the report and for the SLA remedy language in your agreement.
- Contacts published by Atomic. The discovery-call page (atomic.supply/discovery-call) is the sales route; the Terms list [email protected] and the Privacy Policy lists [email protected]; the Careers page offers [email protected] for job seekers ("Express general interest"). The first two addresses use atomicsupply.com, not atomic.supply; see the company background section for what a DNS check on 2026-10-01 returned. Customers should also use whatever account-manager and support channel their contract names.
- If a dispute is not resolved, use the dispute terms in your contract first. Federal reports can be made at ReportFraud.ftc.gov, which describes itself as "the federal government's website where you can report fraud, scams, and bad business practices" and says "We can't resolve your individual report." Your state attorney general's consumer office and the Better Business Bureau are other routes.
Atomic has no published complaint, dispute or cancellation page in the pages checked on 2026-10-01 (home, ROI & Pricing, Why Atomic, Customer Stories, Careers, Discovery Call, Terms of Service, Privacy Policy). The footer links only to Privacy Policy, Terms of Service, Careers and a customer login (my.atomic.supply), which was not signed into.
Company background
What it sells. Atomic describes its product as a unit-level simulation of a company's supply chain: it "holds a model of your business down to the SKU, site, supplier and week, encodes the rules you plan by, reruns the whole plan continuously, and turns the result into the orders, schedules and allocations your ERP executes." Modules cover purchasing, production and MRP, allocation and transfers, S&OP and demand planning, plus an AI interface it calls Nucleus. Its stated customer types are brands, manufacturers, retailers, and grocers and dark stores.
Customers the company names. Atomic's September 29, 2026 press release says its customers include DoorDash's DashMart, Good Chop (HelloFresh), Starface World, OOFOS, LMNT and Vincero; its home page also shows Archer and Cora. The site and release report that DashMart "automates 90% of purchasing across hundreds of sites" and that Good Chop's inventory on hand went "from eight or nine weeks to four" while revenue more than doubled. The site labels its headline results (20%+ inventory reduction, 99%+ in-stock rate, 75% planning time saved) as "Customer-reported, from independent reference calls" and says on its ROI page that results are "Ranges, not promises." These are Atomic's and its customers' statements and were not independently checked here.
People and ownership. The site's Our Story page lists Michael Rossiter (co-founder and CEO), Neal Suidan (co-founder, CPO) and Jeff Goodrich (co-founder, CTO) and says they met at Tesla during the Model 3 launch. The press release says the company "was incubated at DVx Ventures," the firm founded by former Tesla President Jon McNeill, who sits on Atomic's board; it names Klass Capital, Madrona, Alumni Ventures and Sandberg Bernthal Venture Partners as backers alongside DVx. TechCrunch's April 15, 2025 article says Atomic was created inside DVx and that DVx led a $3 million seed round with Madrona joining; Atomic's own May 25, 2025 blog post also refers to a $3M seed round supported by DVx Ventures and Madrona.
Funding. The press release, dated Boston, Sept. 29, 2026, announces a "$12.5 million Series A led by Klass Capital and Madrona" and says Adrian Schauer (Klass Capital) and Matt McIlwain (Madrona) join the board. TechCrunch (same date) reports total funding "just north of $15 million" and quotes Jon McNeill, who is on Atomic's board, saying annual recurring revenue "has quintupled since the beginning of this year"; that figure is from an interested party and no revenue numbers were published. Funding figures here are the company's and press reports' figures.
Legal entity (SEC filing). The Terms and footer name only "Atomic Supply"; they give no corporate suffix, state of incorporation or address. A search of the SEC's EDGAR company database on 2026-10-01 for "atomic supply" returned no matching companies, but a search for "DVx Atomic" returned DVx Atomic Co. (CIK 0002155066), a Delaware corporation with Boston, MA business and mailing address 177 Huntington Ave, Ste 1703, PMB 58674, 02115. Its only filing there is a Form D (Notice of Exempt Offering of Securities) dated September 16, 2026 that lists a year of incorporation of 2023, first sale on 2026-09-01, an offering amount and amount sold of $18,510,980 across 13 investors, and related persons including Michael Rossiter (executive officer and director; signer as Chief Executive Officer), Jon McNeill, Adrian Schauer and Matt McIlwain (directors), plus Chris Hutton (executive officer) and Ganesh Srivats (director). The filing does not use the name "Atomic" or mention atomic.supply, and it does not explain how its $18,510,980 figure relates to the $12.5 million Series A in the press release. The CEO and directors named in the filing match people named in the press release (the filing also lists director Ganesh Srivats and executive officer Chris Hutton, who are not named in it), but no source checked states that DVx Atomic Co. operates atomic.supply, so no legal name is set on this profile. The filing also gives an issuer telephone number, 415-521-4529, which is the SEC filer's listing and not a number published by atomic.supply. No Massachusetts or Delaware corporate-registry record was searched, so the entity's registry status is unchecked.
Where it is based. The press release is datelined Boston and TechCrunch calls Atomic "Boston-based." Atomic's Careers page lists open roles (Forward Deployed Engineer, Sr. Software Engineer) in "NYC, Boston, Austin, Reno · Remote OK." The company-managed LinkedIn page (viewed through a text renderer on 2026-10-01) lists Boston, MA as headquarters, "Founded 2023," and, as a second location, "1111B S Governors Ave STE 3307, Dover, DE 19904"; it does not say what the Dover location is. The company publishes no street address on the pages checked; the Boston street address above comes only from the SEC filing.
Email domain. Atomic's Terms and Privacy Policy give contact addresses at atomicsupply.com, while its website is atomic.supply. On 2026-10-01 a DNS lookup (dig) run from our own machine returned Google mail-server (MX) records for atomic.supply and no MX record for atomicsupply.com, and a direct web request to atomicsupply.com timed out in our check. Mail servers can fall back to a domain's web address record, so this does not prove mail would bounce, and no test message was sent; it is a reason to confirm the right address before relying on those two.
Not to be confused with. Several unrelated businesses use "Atomic" in their names, and these were opened on 2026-10-01 to tell them apart: Atomic Fund (atomic.fund), which describes algorithmic trading and liquidity for digital-asset token projects; Atomic Wallet (atomicwallet.io), a cryptocurrency wallet; Atomic Mail (atomicmail.io), a private email service; Atomic (atomic.io), an in-app messaging platform; Atomic Financial (atomicfi.com, which redirects to atomic.financial), which describes itself as "The framework for connected banking"; Atomic skis and winter-sports gear (atomic.com); and Atomic Empire (atomicempire.com), a games, comics and toys site. USAComplaints also holds older complaint posts (dated 2003 to 2017, before this company's 2023 incorporation year) about other businesses with "Atomic" in the name, such as AtomicPark.com, Atomic Arcade, BizAtomic, AtomicDeals.com and Atomic Auto Title Loans, Inc.; none concerns Atomic Supply and none is linked to this profile.
Complaint record: what was checked, reported separately
All counts below are as displayed or returned on 2026-10-01, are kept in this section only, and are reported separately and not combined.
- USAComplaints: no approved complaint posts about this company. The approved posts in our database whose offender field mentions "Atomic" are dated 2003 to 2017 and concern other businesses by name (see the disambiguation above); none of the posts' text contains atomic.supply or atomicsupply.
- Better Business Bureau: a BBB search for "Atomic Supply" across the USA returned 23 results, and both results pages (all 23) listed heating, roofing, electrical and similar contractors, with no listing for a planning-software company; a search for "Atomic" near Boston, MA returned 182 results, of which only the first page was read, and it showed no software company either. This is a scoped search result, not a statement that no BBB profile exists.
- Trustpilot: a Trustpilot search for "atomic supply" lists "Atomic, atomic.supply" with 0 reviews, and opening trustpilot.com/review/atomic.supply returned "The page you're looking for could not be found."
- ComplaintsBoard: a search for "atomic supply" returned "No reviews matching 'atomic supply'."
- Courts (CourtListener): case-name searches of its federal docket (RECAP) database for "Atomic Supply" and for "DVx Atomic" returned 0 dockets, and a phrase search for "Atomic Supply" returned 3 dockets whose captions do not name this company.
- Other checks: a web search for the company name together with data breach, lawsuit, complaint and layoffs returned nothing about this company. The SEC EDGAR page for DVx Atomic Co. shows only the Form D noted above. State attorney-general breach-notice lists, state corporate registries and the FTC's public case lists were not searched.
Atomic sells to companies rather than consumers, so consumer review sites may not cover it; this section records what was checked and says nothing about customer satisfaction. The customer quotes on Atomic's own site are published by the company.
Is Atomic (atomic.supply) Legitimate?
Facts found on 2026-10-01: Atomic operates a working business website with product, pricing-model, security and careers pages; it names three founders and a board; its press release dated September 29, 2026 was distributed on PR Newswire and TechCrunch reported the funding the same day; and an SEC Form D filed September 16, 2026 by a Delaware corporation, DVx Atomic Co., lists the same CEO and three board members named in the announcement, plus director Ganesh Srivats. Its customers named on the site include DoorDash's DashMart and Good Chop (HelloFresh), and its customer-reported results are the company's own claims.
What was not found: no BBB, Trustpilot or ComplaintsBoard complaint listing, no CourtListener case, and no regulator action naming the company in the sources checked on 2026-10-01 (scope listed in the complaint record). What the public site does not provide: its customer contract terms, a published refund or cancellation process, a physical address, a SOC 2 report, or a registry record for the operating entity (Delaware and Massachusetts registries were not searched). This page assigns the company no score or rating.
Company Relationships
- Affiliated with: DVx Ventures
Frequently Asked Questions
What is Atomic (atomic.supply) and who is it for?
Atomic describes itself as a "supply chain planning platform for companies that make, buy, move or sell physical goods." Per its FAQ, it holds a unit-level model of a company's business, runs the plan forward every day and shows the reasoning behind each number, while the customer's team "commits the daily decisions" on what to buy, make and where to position inventory. It is sold to businesses (brands, manufacturers, retailers, grocers); there is no consumer product.
Who is behind Atomic and what is its legal entity?
Atomic's site names Michael Rossiter (CEO), Neal Suidan (CPO) and Jeff Goodrich (CTO) as co-founders. Its Terms refer only to "Atomic Supply" with no corporate suffix. An SEC Form D filed September 16, 2026 by DVx Atomic Co., a Delaware corporation with a Boston address, lists Rossiter as executive officer, director and signer (Chief Executive Officer), Jon McNeill, Adrian Schauer, Matt McIlwain and Ganesh Srivats as directors, and Chris Hutton as executive officer. The press release names Rossiter as CEO and McNeill, Schauer and McIlwain as board members, but not Srivats or Hutton. The filing does not use the name "Atomic" or mention atomic.supply, so this page does not state a legal name; no corporate registry was searched.
How much does Atomic cost?
No price is published. Atomic's pricing page says: "One annual subscription. Priced on your cost of goods, not your headcount," with "No per-seat fees" and "Unlimited users on every plan," and that integrations, onboarding, a dedicated account manager, quarterly business reviews and same or next day support are included. It says you get a number for your scope on the 30-minute discovery call.
How do I cancel Atomic or ask for a refund?
None of the pages checked on 2026-10-01 states a cancellation or refund process. The Terms of Service cover use of the website and say Atomic "may terminate or suspend your access immediately, without prior notice or liability, for any reason whatsoever"; they contain no subscription, renewal or refund terms for customers. Because pricing is an annual subscription quoted on a call, cancellation, renewal and refund rights would be in the order form or agreement you sign, so ask for those terms before signing and use the contact route named there.
How do I contact Atomic?
Atomic's published route for prospects is its discovery-call page (atomic.supply/discovery-call), a 30-minute call; the page names Matt Bruhn, Head of Sales, as who you will meet. The Terms list [email protected] and the Privacy Policy lists [email protected]. Those two addresses are at atomicsupply.com rather than atomic.supply, and a DNS lookup on 2026-10-01 found no MX record for atomicsupply.com (see the company background section); confirm the address before relying on it. The Careers page gives [email protected] for job seekers. No phone number or street address is published on the pages checked (the SEC Form D for DVx Atomic Co. lists a Boston address and the telephone number 415-521-4529).
Does Atomic have complaints or reviews on BBB, Trustpilot or ComplaintsBoard?
As displayed on 2026-10-01: Trustpilot lists atomic.supply with 0 reviews and its review page was not found; a ComplaintsBoard search for "atomic supply" returned no reviews; and the first results pages of two BBB searches showed no listing for a planning-software company (later pages not read). USAComplaints has no complaint posts about the company. Details and limits are in the complaint record section.
Is Atomic the same company as Atomic Wallet, Atomic Fund, Atomic Mail, Atomic Financial or Atomic skis?
The sites opened on 2026-10-01 describe different businesses: Atomic Wallet (atomicwallet.io) a cryptocurrency wallet, Atomic Fund (atomic.fund) algorithmic trading and liquidity for token projects, Atomic Mail (atomicmail.io) a private email service, Atomic (atomic.io) an in-app messaging platform, Atomic Financial (atomicfi.com) a connected-banking platform, and atomic.com a skis and winter-sports gear brand. This page is about the supply-chain planning software at atomic.supply. Older USAComplaints posts about AtomicPark.com, Atomic Arcade and similar names (2003 to 2017) concern other businesses.
What security and privacy terms does Atomic state?
Atomic's home page says "SOC 2 Type II compliant. 99.9% uptime SLA. Your data is never shared." Its home-page FAQ says data lives "In a dedicated environment for your company," that "Your data is never shared and is deleted on request," and that single-tenant deployment is available. Its Privacy Policy (last updated September 29, 2026) says the personal information it collects "may include the following: email address, name, and contact information," and "We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations." The policy does not list retention periods or state-law rights, and no SOC 2 report was found publicly; these are the company's statements.
Who has funded Atomic?
Atomic's September 29, 2026 press release announces a $12.5 million Series A "led by Klass Capital and Madrona," and lists DVx Ventures, Klass Capital, Madrona, Alumni Ventures and Sandberg Bernthal Venture Partners as backers. TechCrunch reported total funding "just north of $15 million" and an earlier $3 million seed round led by DVx with Madrona joining. These are the company's and press reports' figures.