Priceline.com
Deceptive advertising of star hotel ratings

I also bid on a 4 star London hotel, only to discover that many of the reviews, some going back a couple of years, were negative and almost unanimously state the hotel should have been rated a 2 5 or 3 star. Even ones that were positive claimed it was "ok for a 3 star hotel, but definitely not a 4 star".

I understand that the star ratings are not consistent among the various web sites, but Priceline purports to assign them per the following info, copied verbatim from their web site:

Per our Quality Experience Guarantee, your hotel has been star-rated by priceline according to our rigorous rating system. This means that our hotel staff has researched your hotel, reviewed customer comments and
compared star ratings assigned by other rating services. The hotel you get will meet priceline's strict quality standards.

This is deceptive and fraudulent advertising. Apparently they did not bother to take into account their customers' comments. If I wanted to stay in a 3 star hotel I would have bid on one.

I have already registered complaints with several consumer agencies. I would be interested in joining a class action lawsuit against them.

Company: Priceline.com
Country: USA
Site: priceline.com

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