Sears
Associates Pushed to Sell Protection Agreements Over Customer Service

Shops, Products, Services

As a recently "FIRED" Sales Associate of Sears, I felt I had to say something. Sears has a Corporate Philosophy that encompasses 7 steps resulting in creating "Customers for Life". In reality, they care nothing about their customers or their employees or creating "Customers for Life". Their only concern is in selling the consumer an extended warranty they call "Protection Agreements".

It is not important that an Associate sell a lot of product or has a great customer service attitude, it is only important that they sell "Protection Agreements". This is where Sears makes their money. I can understand Corporate Goals, but in today's society with educated consumers and everything negative that is written about extended warranties, Sears should look further than immediate profit.

They have an excellent pyramid of goals. If only they would follow them, they would have "Customers for Life". Profits would grow and continue into the uncertain retail future. Sears is a Dinosaur and we all know what happened to the Dinosaur. Dey Ain't here no more. Duh...


Company: Sears
Country: USA
State: Wisconsin
City: Janesville
Address: 2500 Milton Ave
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