Jostens Inc
Bait and Switch advertizing Nationwide

Jostens sent a printed pamphlet home with high school students advertizing
a 'Package' for cap & gown and a class ring, ("CAP & GOWN UNIT... Official Class Ring... 10K White or 10K Yellow... Boys - $185.90").

Jostens rings are made of several metals however only the gold rings are described as "White or Yellow 10K".

Buyers are told to "go to jostens.com to customize your ring." However, when the cost of the ring and cap and gown are totaled it shows as $400.
An e-mail to Jostens.com received a response that the pamphlet was a "misprint" and that the ring was made of "Lustrium", a non-precious metal alloy.

I informed Jostens that this appeared to be a bait and switch. Jostens responded that "mistakes happen" and that they have "gone out of our way to explain the mistake to all parties showing interest in the package, and the package deal is not available on the website to help avoid further confusion" They admitted that "it was mis-printed as "10K" which might lead one to believe that it is gold."

Going out of their way would have been to publish a corrected pamphlet or at least to include a notice either with the pamphlet or on the web site that "Package A" is mis-printed and then including the correct information.
To wait until someone attempts to purchase the item and then inform them that the item requested is much more expensive or that the item included is of much less quality than advertized is bait and switch.

Company: Jostens Inc
Country: USA
State: Nationwide
Site: www.jostens.com

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