Target
Britax carseat — and other online issues

I've had several issues ordering from Target online but I'd heard that they were fixed and that more items were returnable in store now. So, when I heard about the great deal I figured maybe they were nearing expiration dates or something... After all, other similar seats were on sale too, although not that deeply reduced.

I have written several emails to Target.com getting basically canned answers saying they hope I understand. I do not. Classic example of the best marketing plans going wrong—if bad customer service alienates formerly loyal customers, all the well positioned brands in the world won't offer a sustainable course for the company. And if I were Britax I would step in and try to get the customers' emails so I could mail us $X off to ensure we stay loyal to them. Target didn't even offer a sale price that other similar seats were going for at the same time.

In a nutshell, I got the same email saying my order wouldn't be honored—what a HUGE mistake. I'm not going to let this one go and I hope others won't either. And shame on them for not recognizing this as a potential PR opportunity — instead the word is spreading fast that they are not trustworthy. They need to realize this will impact our in-store buying as well.

Company: Target
Country: USA
Site: www.target.com

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