Levi Strauss & Co
The fabric is thin. What happened to rugged?

I have been a die hard Levi's fan over 20 years. The last couple of pairs I bought feel fragile and are quite thin. If Levi's has sacrificed quality for price, a huge mistake has been made. I will have to start shopping for another brand to get back the fit and function I always trusted Levi's to provide. I would rather pay more for jeans that will last. What happened?

Company: Levi Strauss & Co
Country: USA

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