The National Humane Education Society
NHES The organization sent a check that was not expected, for the amount of $2.00. On a loosely attached page there is a check-box with instructions to return the check with a donation

The National Humane Education Society sent a check that was not expected for the amount of $2.00

Instructions on another sheet indicate that the check should be returned to the organization instead of being deposited.

There are potentially hazardous consequences to recipients who deposit the check instead of returning it per the instructions on the sheet.

There are also potential accounting implications for printing and mailing thousands of checks for $2.00.

The presence of the check creates an undue emotional obligation to respond through the mail, over and above the organization's own merits.

This marketing strategy negatively impacts the sole merit of any organization and indicates a weakness in the organization rather than a strength.

This specific mailing was targeted toward an elderly woman.

Company: The National Humane Education Society
Country: USA
State: West Virginia
City: Charles Town
Phone: 3047250506
Site: www.nhes.org

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