Kraft Foods
Premium Saltines, No Longer Premium

Premium Saltines have so much damage today, bad taste, that Like-New Coke, this Nabisco/Kraft image is certainly going away or even fixed. I've attempted Saltines way too many occasions to maintain discovering terrible cookies. I now recognize this is actually the fresh cracker, regardless of the unique searching container and my thoughts of youth eating soup with my loved ones. The model picture makes folks purchase using their thoughts. But that wears down. I currently purchase Kroger (their significantly better compared to present saltines-and less $ also). Kroger manufacturer which actually used-to seem like the Saltines are so far better. Just since Saltines have grown to be so poor. Every cracker in a sleeve breaks. Multiple plenty/multiple rules. Kraft/Kroger have entered qulaity pathways. The store-brand is clearly better! Saltinbes quality eliminated (significantly more than along), Kroger towards the lender enhancing. Nothing beats a downturn for clients to test another thing. The shop brand (nicely Kroger is really large using their own manugfacturing (they're "a Brandname"). Why might Nabisco/Kraft do that to themselves. Revenue figures need to be down. Grievances up. And also the threat of not acquiring clients actually to come back.

No wondere private-label is earning. Why might Nabisco harm the stunning blue-box picture.

Company: Kraft Foods
Country: USA

  <     >