Glidden Paint
Offer Bait And Switch Nationwide

Glidden Paint has been advertising an offer for a free paint of paint. The views are told that if they go to their website that they can sign up for a free pint of Glidden paint. Once you go there you get this message:

Thank you for your interest in the new Glidden paint and our National Free Paint Giveaway. Because of overwhelming demand, our supply of free quarts has been spoken for. But we'd still like to help you get started and brighten things up. So please accept this $5 rebate on any size can or color of our new Glidden paint. To find the perfect color for your home, explore our full color palette. Then go to The Home Depot nearest you and start rolling. You don't have to be a painter to love Glidden. Glidden Gets You Going.

If you are running a nationwide tv spot that runs for a week then you should have enough sense to know that there will be a high demand. This is a classic bait and switch to get consumers to settle for a $5 dollar rebate to purchase paint that is clearly over priced. Nice try!

Company: Glidden Paint
Country: USA
Site: www.glidden.com/promotions/free-paint-giveaway.do

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