Directv
Existing Customers Get Fewer Perks Than New Customers

Apparently Direct TV places little value on existing customers. Promotions are readily available to attract new customers, but once you are a Direct TV customer expect to pay more for fewer channels and the use of older equipment. A new customer gets a larger channel package, 5 free months of movie channels and newer equipment, including a DVD HD, for less money than you pay.

Direct TV expects loyal and long time customers to continue using older equipment, have LESS channel viewing options and still pay MORE per month than they would if they were a new customer. If an existing customer wants the HD DVD that is offered for free to new customers, they are required to pay a $199.00 fee.

Where is the fairness and equality of this business practice and philosophy?

Company: Directv
Country: USA

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