Kraft foods
Kraft Foods missed the mark on its salad dressings. - Kraft Foods bottled salad dressings

What a shame. You changed the cap design for your bottled salad dressings from a squeezable dressing to a pourable dressing. Now your products are just like everyone else's. The ONLY reason I bought Kraft salad dressings was because of the squeeze bottle cap, not becsause your products tasted any better than your competitors'. I might as well buy the cheaper product since there is now no incentive for me to purchase Kraft's dressings. It's the little things in life that bug people. This is one.

Company: Kraft foods
Country: USA

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