Starbucks
Loyalty unrewarded

The brand new "Platinum card" marketing may be the "anti-incentive" for longtime Starbks clients.

Not just may be the "incentive" an entire reduced amount of the previous "10%" savings plan, however the fresh "Platinum" card needs clients to maintain a stability available to be able to be eligible for the "Free" beverage after 15 acquisitions.

So much for satisfying customer loyalty. Your office of four daily Strbcks consumers will an area coffee "casita" to get a dollar-fifty less.

Greed, once more, wins your day within the short-run; I completely anticipate the corporation to crash within the next 3 years.

Company: Starbucks
Country: USA

  <     >