Whiteoak Ford
Bait and switch fraud

I contacted Whiteoak Ford on Saturday October 31 about an advertised special on the internet. I spoke with Ray, a salesperson at the dealership and went through the line by line financing on the Ford F-150 pricing advertised. Ray said that they had vehicles in stock although colours were limited unless I went with the XLT package (an additional $2K).

Ray advised that the price would be available until end of day November 2. When I called today to make an appointment to view and purchase the vehicle, Ray advised that the vehicle was no longer available. When I pointed out that the vehicle was still advertised with the same price, ($24,995), he said that there were no more available, and the best price he had was $28K for the same year, vehicle, and model.

I then spoke with sales manager Ben, and dealership co-owner Dave McQuillan. All said the same thing, that they couldn't honour the advertised deal.

I contacted Ford Canada because this "bait and switch" practice is appalling. Ford Canada was able to view the same advertised price, and also said that there was not too much they could do except contact the dealership.

I told Dave McQuillen that I would be contacting Ford Canada and he told me that they couldn't do anything. I believe this kind of response to consumer complaint is a problem.

I'm concerned about this dealership and the lack of integrity. It looks like I'll be buying a GM, which is too bad, because all of my previous vehicles have been Fords. However, if a dealership behaves this way at the point of sale, I can't imagine how unfortunate the sales experience would be.

As far as I'm concerned, Whiteoak Ford should have a new slogan, "We're People Too. Sometimes."

Company: Whiteoak Ford
Country: USA

  <     >