Disney Channel
Disney channel - India-9am advertisement for Reebok Easytone - Disney Channel advertising

I tried emailing Disney India but you have to register or something first, so I'm writing my complaint here.
I cannot express enough my disappointment at the ads aired on the Disney channel. At 9 am today just before the disney playhouse show, I saw an ad for Reebok Easytone shoes, which mostly consisted of butt shots of women. I think it's disgusting that Disney India would give an early morning spot to a sponsor that makes such objectifying ads&ESPECIALLY on a kid's channel. Google the Reebok Easytone ad campaign and see for yourself the main concept of their ad campaign. My son may be too young to make out the difference but older kids, especially little girls, are going to be affected by the that sort of objectifying imagery. Being a mainstream channel with a vast audience I'd request them to be responsible about the kind of ads they put on their channel and review them beforehand.
Mrs. R. George, Mumbai, India

Company: Disney Channel
Country: USA

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