So Cal Lighting - Socal Lights - Sunrise Lights
So Cal Lighting - Sunrise Lights SHAMEFUL-DECEPTIVE-DISHONEST - FALSE Advertising

Buyer Beware of SO CAL Lighting. We purchased several items from SoCal Lighting April and will never buy from them again. My goal in life now is to expose them publicly. The depiction they represent is far from honest. My order was missing items and the items that did arrive were not USA made as advertised. And they would not take my claim on the phone or Email!
This is how So Cal Lights replied to me in their emails: YOU SOUND LIKE YOUR TRYING TO STEAL FROM US. And because I stopped taking their calls (as I was tired of the insults) they also emailed me: YOUR NOT A MANBE A MAN PICK UP OUR CALLS Below is a break down of the events.

Length of Time3 weeks for 6 light fixtures;
Order was placed on April 15th early AM. I received it May 1st 2009! That's 16 days after I placed the order and they are located only 4 hours away from me.
After I did a Google earth I realized that Socal Lights is nothing but a small rented office with a warehouse not much larger than a 2 car garage. They are not a factory or large corporation, a far cry from how they represent themselves on their web site. They obviously drop ship 99.9% of the items posted on their site.

Misleading and False advertising on Socal Lights Web site:
They have a USA flag on the top of many of their web pages to help their deception. And on their web site the clearly note that ALL of their brass and copper items are USA made. Well the items I received were brass and copper and they were NOT USA made. When I noted this in my email/claim, the reply was your right and we should change that to MOST of our items are USA made. I replied that would not be acceptable or honest as the word most does NOT tell the public WHICH specific items are USA made.

They even tried to old bait and switch on me when I told them I wanted to return the NON USA made lights, by offering me a fixture at almost TRIPLE the cost and they assured me that one would be USA made! The nerve!
They also post that they are #rated by some contractors digest. Well I checked this out and found no such place exists to provide a rating. And the BBB (better business bureau) verified this as well (see below).
They also display a large banner making you believe they have 20 years experience.

They have only been open since April! And based on the BBB records and after speaking with Mr. Mitchell (the president of the BBB southern California branch) we concluded that there is no way that any one at So Cal could have 20 years experience.

The Better Business Bureau When I checked out SoCal Lighting with the BBB I noted that not only was BBB after them but so were several other government agencies. And the BBB provides the real information on ownership. So Cal lights web site posts phony owners name. The BBB also identified them under two company names. Apparently they are also a company called Sunrise Lights which has an established bad reputation. Hence the attempted name change to Socal. But the BBB caught that and exposed that as well.

Here is what the BBB also notes about So Cal Lighting:
On March 27, we wrote to this company asking them to substantiate their claim that they are rated number one. We are requesting the company to provide the specific publication where they bestowed this rating on him, provide the circulation of the publication, and explain in detail the criteria that was used to designate his company as number one. We asked the company to contact our office within the next ten days. The company responded to our request by stating they will provide a copy of the publication in May. We will await the publication. This company is not a member of the Better Business Bureau. The company continues to misuse the Bureau's name and/or logo improperly and without permission. The company has been notified to remove all references to the Better Business Bureau's name, logo, and/or initials.

They would NOT take our claim on the phone or via email:
When we purchased no where did it say should we have a claim we would need a fax. And since we did NOT need a fax when we bought it only makes sense that we would NOT need one if we had a claim. When I explained that I did not have a fax, the unidentified person who refused to give his or her name replied that's our policy. They would NOT even take my claim VIA email! When I debated that the fax policy was not posted when I bought the person that wanted to remain anonymous at Socal lighting replied I will see what I can do. Of course they NEVER replied again, EXCEPT by telling me I am a liar and not a man.

Company: So Cal Lighting - Socal Lights - Sunrise Lights
Country: USA
State: California
City: Northridge
Address: PO BOX: 9800 D TOPANGA CANYON BLVD. #226 AND Physical: 9349 MELVIN AVE. #1
Phone: 8777622515

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