Burger King
Ad Disconnection

How disconnected is Burger King to create an ad for Mexico City with a squat Mexican draped in the Mexican Flag.
Oh, that's right — ALL MEXICANS are squat.

Gee, maybe since I'm fair skinned and tall I was actually adopted and not Mexican.

Once again, the United States advertising mindset is anything BUT connected to current culture.

Can we supercede stereotypical images?
It is 2009.

Idiots all of them & from the Ad agency who proposed this to the creatives and the execs who thought it would be a good idea.

I'll bet they are all "white folk"!

Company: Burger King
Country: USA

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