EZanga
Click Fraud

A consultant from eZanga had cold-called me to motivate me to test their system for next and fourth-tier internet search engine settled advertising. The consultant had desired me to improve my everyday spend budget together though I had been reluctant. He'd insisted, but I caught to my daily budget. Throughout the span of the strategy, I'd realized that the advertisements that eZanga was displaying had an incredibly large Click-Through-Rate (above 20%, where business norms are between 0.5% and 1.5%). Nevertheless, the caliber of the traffic was terrible. The consultant had created some adjustments towards the consideration and also the quality deteriorated. I'd evaluated the standard by two analytics: -Period allocated to my website -Websites seen per supply eZanga guests time-on website was 14 seconds over a-2-week period. The only real cause it had been this large was since ON A SINGLE of the times, the typical time-on website was 52 seconds. Discounting this outlier, the typical time-on website falls considerably. There have been many times where THE TYPICAL time-on website was 0,1 and 3 seconds. This can be a POWERFUL sign of clickbots and fraudulent activity. They declined to return the total amount allocated to this deceptive traffic.

Company: EZanga
Country: USA
State: Delaware
City: Middletown
Site: ezanga.com

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