I have recently seen your new Dr. Pepper commercial about the new 10 calorie Dr. Pepper. As a woman, I found that commercial extremely offensive. Why would you make commercial appeal to strictly males over a product that is consumed by both sexes? Having a slogan that says "it's not for women" is just idiotic. Do you realize you're offending half of the population? Not to mention that more women do more grocery shopping than men.
While I might not be an advertising expert, I can tell you that making a commercial that is offensive to anyone, much less fifty percent of the population, is not a smart idea. Also, women care more about maintaining their weight than men do. I have talked to numerous other women about this commercial and they will also no longer be buying Dr. Pepper. Next time, try to appeal to the whole population, not a half of it.
0 comments