I was given gift cards for Barnes and Noble which I tried to use online only to discover that online purchase is limited to "NOOKbooks" this was annoying since this information is not shared at the time of purchase. I live 50 miles from the closest Barnes and Noble, do not have a drivers license and my husband is a long haul truck driver, the entire purpose for the gift cards was the ability to purchase BOOKS online and have them delivered to my house. I personally think this is a marketing strategy to force consumers to buy gadgets required for reading ebooks. Amazon is rapidly becoming my best friend!
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